[Hiring] Integrated Commercial Marketing Manager @Fortive

Role Description

The Integrated Commercial Marketing Manager develops and executes integrated marketing strategies that drive growth, increase customer engagement, and deliver measurable business results. This role translates business, product, and commercial objectives into coordinated marketing plans across digital and traditional channels, including web, email, social media, events, websites, and customer campaigns.

• Partner closely with Product Management, Commercial Leadership, and the FHS Centralized Marketing team.
• Own marketing strategy, campaign prioritization, messaging, customer journey development, and performance measurement.
• Ensure all activities are aligned to business priorities and create a seamless customer experience.
• Leverage data and customer insights to optimize marketing investments, measure ROI, and continuously improve performance.
• Lead cross-functional initiatives that increase brand awareness.

• Develop integrated marketing strategies and plans that drive growth, customer engagement, and revenue.
• Translate business, product, and commercial priorities into marketing campaigns, investments, and growth initiatives.
• Measure performance, optimize marketing investments, and drive ROI.

• Drive brand awareness, demand generation, and customer retention through integrated marketing programs.
• Own customer messaging, website strategy, marketing content, and customer journey development.
• Support product launches and commercial initiatives with coordinated marketing campaigns and sales enablement materials.
• Generate qualified sales opportunities through digital, event, email, social, web, and customer marketing programs.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6+ years of progressive B2B marketing experience, including substantial experience owning integrated marketing strategy, demand generation, and complex cross-functional initiatives.
• Demonstrated ability to translate business strategy, product roadmaps, and customer insights into measurable marketing plans.
• Strong understanding of digital marketing, website strategy, social media, email marketing, events, webinars, customer communications, and funnel performance.
• Proven ability to communicate difficult concepts, influence cross-functional stakeholders without direct authority, and negotiate alignment on priorities and investments.
• Strong analytical, strategic thinking, communication, planning, and project leadership skills, with the ability to identify innovative solutions to complex business challenges.

Requirements

• Experience in healthcare, technology, SaaS, industrial, or regulated markets.
• Demonstrated success developing integrated marketing strategies and demand generation programs.
• Experience with digital marketing, website management, social media, email marketing, and events.
• Strong analytical skills with the ability to connect marketing activities to business outcomes.
• Ability to influence and lead across functions without direct authority.

Company Description

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

• Global industrial technology innovator with a startup spirit.
• Forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies.
• Diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth.
• Use the proven Fortive Business System (FBS) to accelerate our positive impact.