[Hiring] Integrated Account-Based Marketing Manager @Teleperformance

Role Description

We’re seeking a dynamic Integrated Account-Based Marketing (ABM) Manager to lead the strategy and execution of targeted, multichannel marketing programs that drive pipeline growth, revenue, and market share across TP’s Technology, Cable, Media & Telecom (CMT), and Travel & Hospitality verticals.

Reporting to the Sr. Manager of Integrated Vertical Marketing, this role will serve as the integrated ABM marketing lead for a portfolio of strategic enterprise and midmarket accounts across these industries. You will manage 1:1, 1:Few, and 1:Many ABM programs, working closely with Sales, SDRs, Operations, Solution Marketing, Industry Leaders, and other Marketing teams to create personalized, data-driven engagement with high-value accounts and buying committees.

The role requires a strong understanding of the business challenges facing Technology, CMT, and Travel & Hospitality organizations and the ability to translate those challenges into differentiated marketing strategies and campaigns. You will develop account-based programs that connect TP’s capabilities across Customer Experience Management (CXM), Data Services, Trust & Safety, Sales Outsourcing, Technology Consulting & Services, and digitally enabled business services to the priorities of target accounts.

You will own integrated marketing strategy end to end — including account selection and segmentation, account and persona intelligence, messaging, campaign strategy, content, digital demand generation, events, budget management, measurement, and optimization. You will work closely with Sales and industry leadership to identify whitespace opportunities within existing accounts, prioritize high-potential prospects, leverage intent and engagement signals, and accelerate opportunities through the buyer journey.

The ideal candidate is a strategic, hands-on B2B marketer who understands ABM, enterprise buying journeys, complex B2B services, and vertical marketing and can move seamlessly between strategy and execution. Experience marketing CXM, BPO, data services, trust & safety, sales outsourcing, technology consulting, or IT services is highly desirable.

This position is 100% work at home. While this position will be working from home, this candidate must be located within the US or Canada and be eligible to work in the US or Canada without sponsorship.

Qualifications

• 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS, including 3+ years in ABM roles marketing to senior decision makers within the cable, media, telecom, technology and travel verticals.
• Demonstrated fluency with key buyer personas — customer experience, data and analytics, AI/ML, finance and accounting, trust and safety executives — and with how these sectors’ budget cycles and partner/reseller motions shape campaign timing and messaging.
• Expertise in marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.
• Proven ownership of end-to-end integrated marketing strategy — account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution.
• Deep hands-on digital marketing expertise (paid media, programmatic/account-based advertising, email, webinars, content syndication) paired with proven event marketing ownership, from tradeshow strategy and booth experience through executive roundtables and post-event pipeline conversion.
• Proven ability to deliver high-ROI campaigns in a fast-paced environment.
• Strong project management, analytical, and communication skills.
• Please expect reasonable travel for this position – approximately 15–20% to support event execution and client/partner engagement, based on the needs of the business.

Requirements

• Process Excellence
• Collaboration
• Communication
• Emotional Intelligence
• Open-Mindedness
• Critical Thinking
• Solution Orientation
• Entrepreneurship
• AI Proficiency
• Data Literacy

Benefits

• Comprehensive health benefits, which may include medical, vision, and dental.
• Resources for mental health and well-being, including Employment Assistance Programs, health and personal time off (HPT), and leave programs as eligible.
• Competitive 401(K) plans, life insurance, supplemental medical coverage, critical care insurance, pet insurance, FSA plans, and retailer discounts.

Company Description

TP is a leading global provider of digital business services. We partner with the world's most prominent brands to optimize operations through advanced technology and sustainable business practices. With a global workforce of 500,000 across 300 languages, we are a force for good in our communities and for our clients.

At TP, we prioritize a culture of inclusion and diversity where every employee feels valued. We provide a platform for limitless career advancement, fostering an environment where ambition and high performance lead to long-term success.

TP is committed to supporting those who serve. We welcome applications from active-duty service members, veterans, and military families.

TP is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.