[Hiring] Influencer & Content Marketing Specialist @Kampgrounds Of America, Inc.

Role Description

Kampgrounds of America, Inc. (KOA) is building a localized, campground-supportive influencer and content creator program to maximize digital reach, user-generated content (UGC) and content assets. The Influencer & Content Marketing Specialist will play a central role in managing KOA’s Community Influencer & Co-Op Program, connecting campground owners and operators with vetted regional and local creators, while also coordinating contracted UGC content creators for KOA’s national marketing efforts.

• Recruit and vet creators
• Build a creator community for campground operators
• Manage the Influencer Co-Op Program
• Coordinate national UGC creator projects
• Support KOA’s national influencer and brand ambassador initiatives

Qualifications

• 3-5 years of experience in influencer marketing, creator partnerships, or social media management or related marketing coordination roles
• Proven experience sourcing, vetting and managing creator relationships from initial outreach through content delivery
• Working knowledge of influencer and UGC agreements, including content usage rights, FTC disclosures and payment terms
• Strong project management and organizational skills
• Experience using project management tools to track assignments, deliverables and project status
• Strong relationship-building and communication skills
• Proactive, detail-oriented approach with strong follow-through
• Bachelor’s degree in marketing, business, communications or a related field, or equivalent experience

Requirements

• Serve as a go-to resource for KOA franchisees and campground operators seeking influencer and content creator partnerships
• Advise campground operators on scheduling creator visits, hosting best practices, marketing opportunities and messaging strategies
• Recommend contract terms, deliverables and fair pricing
• Create communications plans and training resources
• Manage KOA’s influencer vetting program
• Build and maintain a vetted roster of influencers and creators
• Develop and maintain the influencer community resource on KOA’s internal website
• Manage KOA’s Influencer Co-Op Program
• Coordinate KOA's national UGC content creator projects
• Support relationships with KOA’s national influencers and brand ambassadors
• Coordinate the collection of completed creator content
• Assist KOA’s National PR team with press releases, media relations or activations as needed

Benefits

• Medical/Vision Insurance
• Dental Insurance
• Health Savings Account
• Flexible Spending Account
• Dependent Care Account
• Paid Life & AD&D Insurance
• Paid Short Term and Long Term Disability
• Voluntary Life & AD&D Insurance
• Voluntary Critical Illness Insurance
• Voluntary Accident Insurance
• Voluntary Hospital Indemnity Insurance
• Paid Time Off
• Paid Parental Leave
• Employee Assistance Program
• 401K Retirement Plan
• 401K Company Contributions