[Hiring] Inbound Marketing Lead @DotActiv

Role Description

Own and drive DotActiv’s inbound marketing methodology by combining AI-assisted content creation with internal domain knowledge. This role requires an execution-focused marketer who can manage our graphic designer, interview technical Subject Matter Experts (SMEs), and leverage modern AI tools to maintain a high-volume, high-quality inbound engine.

Key Responsibilities

• Inbound & Content Execution: Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys.
• AI-Powered Workflows: Actively use generative AI platforms (ChatGPT, Claude, etc.) to draft, repurpose, and scale written content efficiently without sacrificing tone or technical accuracy.
• SME Knowledge Extraction: Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets.
• Graphic Designer Management: Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines.
• Funnel & Asset Optimisation: Monitor core inbound metrics (traffic, conversion rates, MQLs) using CRM/marketing platforms and iterate on underperforming assets.

Qualifications

• Experience: 2–4 years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
• AI Tool Literacy: Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
• Methodology: Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
• Leadership & Project Management: Capability to coordinate visual creative work, manage content calendars, and keep production on schedule.
• Communication: Exceptional written English skills with a sharp eye for editing and technical accuracy.

Benefits

• You’ll receive a Cost to Company of between R18 000 - R25 000.
• You’ll have the opportunity to upskill yourself in any field that adds value to your current position.
• We offer you a transparent job grading system.
• We offer you a developmental path specific to your circumstances, allowing you to track your progress.