[Hiring] Paid Ads Specialist @THE/STUDIO

Role Description

You will own paid acquisition on Google and Meta, and you will own the result: new-customer revenue at a CAC the business can afford. Not “your campaigns”. The account, the audience, the creative, the landing page brief, the tracking check and the revenue report are all yours.

• Scale and sharpen a large Google Ads account that already runs on automated bidding.
• Build Meta from the first campaign: account structure, testing framework, and a system for coming up with and producing creatives.
• Find insights in customer reviews and quickly produce effective ads.
• Utilize AI to streamline processes that traditionally require multiple roles.

What You’ll Do

• Google Ads: run and grow a $100k+/month account across Search, PMax, Shopping and YouTube.
• Meta from zero: design the account structure, set up the testing framework, and build the ideation-to-production line for creatives.
• Audience mining: identify who buys from us and why, building targeting from our own data.
• Insight mining: analyze reviews, sales call transcripts, support tickets, forums, and competitor ads.
• Creative ideation: generate new concepts based on insights and hypotheses.
• Creative production with AI: produce statics, UGC-style video, and motion with AI.
• Unit economics: understand CAC per product and market, setting bids, budgets, and targets accordingly.
• Incrementality and attribution: design tests and treat attribution as a decision-making tool.
• Testing: log every test, win or lose, with a primary metric.
• Tracking: ensure conversions reach the platforms correctly and flag issues.
• Specialists: identify when results depend on external factors and propose solutions.
• New channels: test channels beyond Google and Meta with a clear launch approach.
• Reporting: provide weekly updates on spend, new customers, CAC, and revenue by channel.

Qualifications

• 5+ years of hands-on paid acquisition experience.
• Managed $50k+ a month on Google Ads with knowledge of automated bidding.
• Built a Meta account from scratch.
• Strong understanding of unit economics: margin, AOV, LTV, payback, break-even CAC.
• Optimized for new-customer revenue.
• Experience building audiences from first-party data.
• Ability to generate creative concepts and trace winners back to customer insights.
• Experience with incrementality tests and understanding of attribution windows.
• Knowledge of how sales in the CRM connect back to Google and Meta.
• Experience managing freelancers or agencies independently.
• Launched at least one new paid channel from zero.
• Experience with campaigns for products sold across multiple countries.
• English level: C1/C2.

Benefits

• A real budget and the freedom to spend it well.
• A Head of Marketing who actively engages in the accounts.
• Proper tracking to ensure accurate measurement of results.
• Your choice of tools and AI subscriptions.

Compensation & Terms

• Flexible & Competitive: outcome-driven compensation packages tailored to impact.
• Engagement Type: Full-time, exclusive independent contractor role.

Our Hiring Process

• Submit Application: Resume/CV in English required.
• Initial Screen: Brief intro chat to evaluate mutual fit.
• Hiring Manager / Team Interview: Deep dive into skills and track record.
• Assessment / Case Study: Practical demonstration of capabilities (if applicable).
• Final Executive Interview: Conversation with key team members.
• Reference Checks: Verification of past performance.