[Hiring] Head of Social, Video & Content Strategy @Paradise Travel Group

Role Description

This is a remote position. Know how to build a brand on social? Do you genuinely get video, love social, and enjoy motivating and leading a team? We’re looking for someone to shape how Paradise Weddings shows up to the world. Not just what we say, but how our brand looks, feels, and connects across every platform. If you love turning ideas into momentum and content into a brand people fall in love with, this role is for you.

This is a high-ownership role. You’ll be self-driven, decisive, and comfortable without hand-holding. Initiative, momentum, and accountability matter more than instructions.

The Head of Social & Video Growth owns our entire social ecosystem:

• Instagram
• YouTube
• TikTok
• And the ideas, hooks, visuals, and storytelling behind every post.

You are responsible for how our feeds look, how our brand feels, and how consistently and intentionally our content shows up. This role shapes content from idea to execution:

• Social and video strategy
• Campaign concepts and storytelling
• Scripts, hooks, captions, and creative direction
• Production planning and execution
• Post-production feedback and quality control
• Turning long-form into high-impact short-form
• Brand voice, consistency, and daily content direction

This is not a scheduling role. It’s ownership of how our content is created and how our brand appears to the world. You will lead a small creative team by setting direction, standards, and energy. Motivating, setting goals, celebrating wins, and growing the team when needed are core responsibilities.

Qualifications

• Lives and breathes social media
• Has grown a brand or audience before
• Writes hooks and captions that stop the scroll
• Thinks in trends, formats, and social-native storytelling
• Has led video production across platforms
• Loves turning long-form into short-form
• Enjoys leading people
• Is organized, metrics-driven, and self-motivated
• Wedding experience is a bonus, not required

Requirements

• This is a leadership role. You must be comfortable:
• Setting priorities independently
• Making decisions
• Building structure
• Holding yourself and others accountable
• Driving results

Company Description

We’re a leading destination wedding company specializing in Mexico and the Caribbean. We combine deep resort knowledge with modern systems and thoughtful storytelling to create clarity and confidence for couples.

This role owns the growth and presentation of the brand that introduces Paradise Weddings to the world.