[Hiring] Influence Marketing Team Lead @W Group

Role Description

Join us as an Influence Marketing Team Lead at WhiteBIT, where our mission is to change the world by making blockchain accessible to everyone in everyday life.

Qualifications

• 5+ years of experience in influencer marketing, including 2+ years in a leadership role, preferably within crypto, fintech, Web3, technology, or global consumer brands.
• Fluent English (C1 or higher) is essential; Spanish and other foreign languages are a strong advantage.
• Proven experience developing and executing international influencer marketing strategies across Europe, LATAM, and other global markets.
• Strong track record of launching and scaling influencer campaigns, ambassador programs, affiliate marketing initiatives, and long-term creator partnerships.
• Strong analytical and performance marketing skills, with hands-on experience in KPI management, attribution, CAC, CPA, ROI, ROMI, conversion rates, and user acquisition.
• Deep understanding of brand awareness metrics, audience reach, engagement, share of voice, and brand positioning.
• Proven leadership skills, including team management, strategic planning, budget ownership, and cross-functional collaboration.
• Strong negotiation skills and experience managing international agencies, influencers, creators, and strategic partners.
• A proactive, results-driven mindset with full ownership of strategy, execution, and business outcomes.
• Strong understanding of crypto and fintech products, influencer marketing regulations, advertising disclosures, and reputational risk management across international markets.

Requirements

• English - C1. Spanish - would be a plus.

Responsibilities

• Develop and implement a comprehensive global influencer marketing strategy for WhiteBIT and W Group, aligned with business objectives, brand positioning, and international expansion.
• Lead and develop the influencer marketing team, establishing effective processes, clear KPIs, accountability, and high performance standards.
• Plan, launch, and scale influencer marketing campaigns worldwide, including Europe, Asia, LATAM, and other strategic markets.
• Build, launch, and manage global ambassador and affiliate programs, ensuring scalable partnerships and measurable business impact.
• Drive brand awareness, brand visibility, and reputation through strategic partnerships with leading influencers, KOLs, creators, and industry opinion leaders.
• Deliver measurable performance results, including user acquisition, registrations, conversions, and improved customer acquisition efficiency.
• Own influencer marketing budgets, optimize investments, and ensure achievement of ROI, ROMI, and performance targets.
• Develop and implement performance measurement frameworks, reporting dashboards, and data-driven campaign optimization processes.
• Identify and establish partnerships with high-impact global influencers, agencies, and strategic partners.
• Collaborate with global and local marketing, PR, brand, performance, and business development teams to ensure consistent brand messaging and effective campaign execution.

Benefits

• Master cutting-edge technologies and become an expert in the most innovative industry.
• Develop your skills in digital finance and shape the global market.
• Gain unique experience and be part of global transformations.
• Influence the industry and contribute to groundbreaking solutions.
• Collaborate with top experts worldwide and grow alongside the best.
• Modern equipment and comfortable working conditions.
• Inspiring environment to help you thrive.
• 24 calendar days of paid leave.
• Additional days off for national holidays.