[Hiring] Head of Paid Media @Handoff

Role Description

We've partnered with Handoff to bring on board a Founding Head of Paid Media who will own paid media demand generation from strategy and planning through execution, optimization, attribution, and scaling. This is a founding role designed to become the foundation of a paid media practice within the broader organization. You'll initially build the engine for the company and its clients, with the opportunity to eventually build and lead the practice itself.

Responsibilities

• Paid Media Strategy & Execution:
  • Own paid media strategy end-to-end, including account structure, audience development, creative direction, media buying, optimization, and scaling.
  • Build and manage campaigns across Meta and Google as primary channels, expanding into LinkedIn, YouTube, connected TV, TikTok, Reddit, and other platforms when the data supports it.
  • Determine the appropriate channel mix for each campaign and confidently defend media investment decisions.
  • Manage real advertising accounts and budgets with direct accountability for performance.
• Growth & Demand Generation:
  • Build and optimize paid media campaigns that generate measurable pipeline and revenue.
  • Apply paid media to the company's own growth efforts, using internal performance as a case study for future client engagements.
  • Develop scalable acquisition systems rather than relying on one-off campaigns.
  • Identify opportunities to improve reach, lead generation, conversion, and overall revenue performance.
• Media Planning & Financial Modeling:
  • Model campaign economics before media spend is committed, including CAC, LTV, payback periods, CPMs, click-through rates, conversion rates, and pipeline projections.
  • Build detailed media plans outlining expected investment, performance, timing, and potential returns.
  • Forecast campaign outcomes and continuously compare projections against actual performance.
  • Use data and unit economics to determine where to increase, reduce, or redirect spend.
• Testing & Optimization:
  • Design structured creative, audience, and campaign experiments.
  • Establish clear testing frameworks and ensure campaigns generate clean, actionable data.
  • Rapidly identify underperforming campaigns and make decisive adjustments.
  • Scale successful campaigns systematically while eliminating what does not work.
• Tracking, Attribution & RevTech:
  • Own the technical tracking infrastructure required to make paid media performance measurable.
  • Manage pixels, conversion APIs, attribution systems, and reporting.
  • Ensure advertising spend can be connected to meaningful business outcomes.
  • Develop reporting that clearly demonstrates which investments are generating revenue and where attribution limitations exist.
• Client & Cross-Functional Collaboration:
  • Occasionally present paid media strategies, plans, and performance results directly to clients.
  • Translate complex media and performance data into clear business recommendations.
  • Collaborate with internal teams and client stakeholders to ensure paid media aligns with broader revenue strategies.
  • Help establish the standards, systems, and processes that will eventually support a dedicated paid media practice.

Qualifications

• Proven track record personally managing paid media accounts, budgets, and campaigns.
• Deep hands-on experience with both Meta and Google Ads.
• Strong understanding of paid media strategy, audience development, creative testing, optimization, and scaling.
• Demonstrated ability to connect advertising spend to pipeline and revenue rather than focusing solely on impressions, clicks, or engagement.
• Strong command of media math, unit economics, forecasting, and performance modeling.
• Comfortable working directly inside advertising platforms and rebuilding or troubleshooting campaigns when performance declines.
• Strong understanding of attribution and the ability to clearly defend how campaign performance is being measured.
• Data-driven and analytical, with the ability to make decisions based on evidence rather than assumptions.
• Strong creative instinct and understanding of how targeting, offers, messaging, and creative work together to drive conversion.
• Systems-oriented mindset with an ability to build repeatable acquisition engines rather than one-off campaigns.
• Highly proactive and comfortable determining what to test without waiting for direction.
• Strong ownership mentality and willingness to be accountable for measurable outcomes.
• Comfortable working independently in a small, high-leverage environment.

Requirements

• Experience managing LinkedIn, YouTube, connected TV, TikTok, or Reddit advertising.
• Experience in B2B demand generation or revenue-focused paid media.
• Experience working with attribution, conversion APIs, pixels, and other marketing technology.
• Experience presenting paid media strategies and performance directly to clients.
• Experience building or scaling a paid media function, agency, or internal growth practice.
• Strong proficiency with spreadsheets and financial modeling.
• Experience using AI tools to accelerate research, analysis, campaign development, and execution.

Benefits

• Founding-level ownership: This isn't a role where you'll simply manage someone else's media strategy. You'll build the paid media engine from the ground up.
• Build something bigger: The long-term vision is to turn this role into the foundation of a dedicated paid media practice that you can help build and lead.
• Your work drives the number: Campaign performance, pipeline, and revenue—not vanity metrics—will define your success.
• High leverage: You'll work within a small, AI-powered team where individual contributors have significant ownership and influence.
• Real client impact: Your work will become part of the growth systems the company builds for its clients.
• Performance upside: Compensation includes performance bonuses tied directly to the results you produce for the company and its clients.
• Global and remote: Work remotely from anywhere in the world. The company cares about what you can build, not where you live.