[Hiring] Head of Marketing Analytics @appflame

Role Description

appflame Ignite is our early-stage incubator: founders with the ambition and vision to build world-class mobile products inside appflame, with the company's resources and expertise behind them. Marketing measurement is the discipline these products scale by — and that's exactly what you'll own.

• Own marketing measurement end-to-end across the mobile stack — MMP data, SKAN/AdAttributionKit, and first-party signals — and build one trusted view of CAC, ROAS, and payback.
• Build predictive LTV models by channel, geo, and cohort that UA teams use to bid, budget, and scale.
• Stand up an incrementality testing (geo-lift, holdouts) and media mix modeling program — and drive budget reallocations based on the results.
• Turn creative and campaign data into a decision engine: systematic creative analysis, early kill/scale signals, and channel diagnostics.
• Own the marketing data infrastructure: pipelines from MMPs, ad networks, and app stores into a clean warehouse layer with self-serve dashboards.
• Align UA, product, and finance on unit economics — payback windows, blended vs. paid CAC, subscription LTV assumptions.
• Hire, develop, and lead a team of marketing analysts as the function scales.

Qualifications

• 6+ years in marketing/growth analytics, including 3+ years in mobile UA-driven businesses.
• 2+ years leading an analytics team, including hiring.
• Hands-on experience with MMPs (AppsFlyer, Adjust, or similar), SKAN/AdAttributionKit, and major ad platforms (Meta, Google, TikTok, ASA).
• A track record of building predictive LTV/pLTV models that were used in real budget decisions — not just built.
• Designed and run incrementality tests (geo-lift, holdouts) and/or media mix modeling.
• Strong SQL and Python/R, and ownership experience of marketing data pipelines and BI tooling (warehouse, dbt, Tableau/Looker, or similar).
• A deep grasp of subscription unit economics: cohort analysis, retention curves, payback windows, blended vs. paid CAC.
• The judgment to make calls with incomplete attribution data and the communication skills to defend them to non-technical leadership.
• An Advanced level of English.

Requirements

• Experience in dating/lifestyle apps (subscription apps a strong plus).
• Exposure to MMM tooling (Robyn, Meridian, or in-house).
• Experience presenting measurement strategy to C-level or a board.

Benefits

• Remote-first setup, modern offices with activities, and all the equipment you need, plus compensation to set up your remote workplace.
• Fair pay with regular reviews; after probation, compensation for education and English courses, Online Speaking Club, online library, and course access.
• Medical insurance coverage, psychologist consultations, unlimited paid sick days, and 31 paid vacation days/year (incl. public holidays).
• Corporate events, team-building activities, and paid participation in sports competitions.