[Hiring] Head of Growth @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

You are Scale Army's marketing leader. Every part of marketing reports to you: paid media, creative, conversion, brand, content, and SEO.

Your responsibilities include:

• Lead paid media strategy:
• Manage the media buyer, whether agency or in-house, rather than living in the ad account yourself.
• Understand the account well enough to identify structural problems, including custom events and offline conversions.
• Manage a multi-channel paid engine:
• Oversee Meta, Google, LinkedIn, and X across 2–3 product lines, with approximately $80K/month in ad spend today.
• Own budget allocation and efficiency:
• Forecast expected returns before scaling toward $150K/month.
• Reallocate spend across channels, campaigns, and offers based on cost per meeting held.
• Own conversion performance:
• Oversee the offers, lead magnets, landing pages, forms, booking and show rates, and testing roadmap that determine how paid traffic converts.
• Bridge marketing and sales:
• Work with the sales team weekly, gather feedback on lead quality and messaging, and translate it into improvements in targeting, offers, and creative.
• Support sales enablement:
• Give the sales team the messaging, content, and market insights they need to convert the meetings marketing generates.
• Shape lead-generation strategy:
• Work with the leadership team to develop a strategy that serves sales, challenging ICP assumptions when the data disagrees.
• Own attribution and tracking:
• Partner with Sales Ops on offline conversions and HubSpot attribution so both teams trust the same numbers.
• Build an AI-native marketing team:
• Create your own dashboards, automations, and reusable agents, and establish the expectation that the team works the same way.
• Lead the creative team:
• Set priorities, workflows, output expectations, and production speed.
• Build the content function:
• Make hiring a Senior Content Marketing Manager one of your first priorities.
• This person will own thought leadership, social, video, and podcast content.
• Manage SEO:
• Direct our SEO agency and hold it accountable for organic traffic, rankings, and the pipeline it generates.

Qualifications

• 10 years of experience.
• Led growth for a B2B services, lead-generation, or sales-led B2B software company.
• Owned a paid media budget of $50K+/month across Meta, Google Ads, LinkedIn Ads, and X (Twitter) Ads.
• Scaled paid spend while maintaining or improving meetings, SQLs, and CAC.
• Strong funnel math skills, including CAC, conversion rates by stage, and forecasting spend against business outcomes.
• Managed media buyers or agencies and can distinguish strong account structures from poor ones.
• Owned offers, lead magnets, and landing pages.
• Worked closely with a sales team in a sales-led funnel.
• Managed an SEO agency or organic program.
• Built a creative testing engine.
• Hired and managed a small team, ideally including remote and international team members.
• Strong HubSpot skills, including lifecycle stages, offline conversion setup, and attribution.
• Demonstrate advanced AI fluency beyond prompting.
• Strong ownership mindset.

Requirements

• Experience in staffing, recruiting, or outsourcing (nice to have).
• Experience building a brand or thought-leadership program alongside performance marketing (nice to have).
• Experience with CRO testing tools such as VWO and conversion value modeling on Meta (nice to have).

Who This Isn't For

• Brand-first marketers who measure success in impressions or awareness.
• Anyone who wants a large team and budget before proving results.
• Leaders who can't open an ad account and explain what's happening in it.
• Anyone who isn't incredibly fast at mental math.
• Anyone who isn't great at Excel formulas.
• Anyone who doesn't speak quickly.

Logistics

• Location: Fully remote, anywhere in the world.
• Working hours: Must work East Coast US hours.

Application Process

• Fill in the application form.
• Record a video showcasing your skill sets.