[Hiring] Head of Demand Generation @Atlassian

Role Description

We're looking for an exceptional Head of Demand Generation to build and lead the next generation of DX's demand engine. This is a high-impact leadership role with significant ownership. You'll build out our demand generation strategy, determine where to invest, build the programs and team needed to execute, and be directly accountable for delivering ambitious pipeline targets.

You'll inherit a strong foundation: a differentiated product, an established enterprise customer base, compelling original research, an ambitious events program, and an expanding set of opportunities through Atlassian. Your job is to bring these advantages together into a world-class demand generation engine.

This role reports to the VP of Marketing and will work closely with our executive leadership, Sales, SDR, Marketing, and Atlassian teams.

Responsibilities

• Demand Generation Strategy & Pipeline Growth
  • Own the strategy and execution of DX's demand generation programs, with accountability for achieving ambitious pipeline creation targets.
  • Build a predictable, scalable demand engine that supports our next phase of growth.
  • Develop and manage pipeline plans, forecasts, budgets, and performance targets across channels and programs.
  • Identify the highest-impact growth opportunities and allocate resources accordingly.
  • Partner closely with Sales leadership to align on target accounts, pipeline goals, conversion opportunities, and go-to-market priorities.
• Account-Based Marketing & Paid Acquisition
  • Build a smart, focused, and scalable account-based marketing strategy.
  • Develop and optimize our paid acquisition strategy across LinkedIn, search, and other relevant channels.
  • Establish a disciplined approach to experimentation, measurement, and optimization.
• Lifecycle Marketing & Funnel Optimization
  • Build a sophisticated lifecycle marketing engine that nurtures prospects and increases the flow of highly qualified leads.
  • Identify and improve conversion opportunities throughout the marketing and sales funnel.
  • Use data, customer insights, and feedback from Sales to continuously improve engagement and conversion.
• Integrated Campaigns, Events & Content Distribution
  • Partner with our Content, Product Marketing, and executive teams to turn DX's research into high-performing demand generation programs.
  • Develop distribution strategies that consistently get our best content in front of the right audiences.
  • Play a significant strategic role in our events program.
• Partner & Ecosystem Growth
  • Help shape and accelerate demand generation opportunities through Atlassian's ecosystem.
  • Identify opportunities to develop a broader partner marketing motion.
  • Work cross-functionally to turn strategic partnerships into measurable growth opportunities.
• Team Building & Leadership
  • Assess our existing capabilities and build the team, processes, and infrastructure needed to support growth.
  • Hire, develop, and lead exceptional demand generation talent.
  • Establish clear operating rhythms, performance reporting, and accountability across demand generation programs.

Qualifications

• You've built and scaled demand generation at a high-growth B2B SaaS company.
• You've held a meaningful leadership role during a period of significant revenue growth, ideally at or beyond $100M ARR.
• You're a builder, not just an optimizer.
• You think like a revenue leader.
• You're deeply experienced in modern demand generation.
• You combine analytical rigor with excellent instincts.
• You're strategic and hands-on.
• You're a strong cross-functional leader.
• You have exceptionally high ownership.

Requirements

• Built and begun scaling a clear, data-driven demand generation strategy tied directly to DX's pipeline and revenue goals.
• Established a predictable operating model for pipeline planning, forecasting, measurement, and optimization.
• Launched or significantly improved our ABM, paid acquisition, and lifecycle marketing programs.
• Strengthened the connection between Marketing and SDRs.
• Created a more integrated approach to campaigns, content distribution, and events.
• Identified and activated meaningful growth opportunities through Atlassian and other strategic partners.
• Built the team and organizational capabilities needed to support continued growth.

Benefits

• Health and wellbeing resources.
• Paid volunteer days.
• Wide range of perks and benefits designed to support you and your family.