[Hiring] Demand Generation Manager @CAN

Role Description

Ready to drive growth at the intersection of innovation, data, and digital marketing? At McClatchy, we’re transforming how media and insights companies connect with their audiences—and we’re looking for a Demand Generation Manager who thrives in a fast-paced, AI-enabled environment. In this hands-on role, you’ll lead the charge in planning, executing, and optimizing cross-channel marketing campaigns for our Horizon innovation insights product and strategy solutions services.

You’ll own the full funnel:

• Building brand awareness
• Nurturing consideration
• Driving conversion and measurable business impact

Leveraging the latest in organic and paid marketing, automation, and audience signals, you’ll collaborate across teams to deliver compelling campaigns that resonate with enterprise and mid-market clients. AI and automation will be your allies—helping you work smarter, not replacing your creativity, judgment, or strategic insight.

Qualifications

• Proven experience running integrated demand gen campaigns across paid search, social, SEO/GEO/AEO, email, and more
• Data-driven mindset: you test, learn, and optimize for results, always seeking new ways to improve campaign performance
• Skilled at adapting foundational messaging into persuasive copy and collaborating with creative teams to deliver on-brand assets
• Comfortable with marketing automation platforms (HubSpot or similar), audience segmentation, and campaign attribution reporting
• Eager to experiment, adapt, and grow in a culture that values curiosity, speed, and visible ownership of outcomes

Requirements

• The anticipated base salary range for this position is as follows:
• Canada: 80K - 90K CAN
• United States: 84K - 99K USD
• Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.
• To be considered: Please provide:
• Cover letter
• Resume
• Optional campaign samples or portfolio site link

Benefits

• Healthcare coverage for employees and their families
• Financial protection for expected and unexpected expenses
• Multiple no-cost wellness resources
• Coverage for four-legged friends
• 401(k) plan with employer match
• Competitive paid time off and corporate holidays
• Range of mental health benefits

Company Description

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.

McClatchy strives to be an employer of choice, and we designed our benefits package with that goal in mind. For more information on McClatchy's benefits plan, please visit McClatchyLivewell.com.