[Hiring] Head of Demand Generation @Ideagen

Role Description

We are seeking a Head of Demand Generation responsible for leading the development and execution of multichannel demand generation initiatives for the Noram region. This role focuses on creating compelling and differentiating digital experiences, driving integrated campaign performance, developing ABM strategies across product lines, and supporting Business Development Representatives and sales teams with creative assets to achieve measurable business outcomes.

• Work with Noram sales to understand the market dynamics, specific growth levers and opportunities for incremental revenue to devise integrated annual plan to deliver against targets.
• Oversee Noram multichannel demand generation UI/UX strategies.
• Develop regional ABM program to surround top prospects and existing customers to drive net new and cross sell revenue.
• Work with industry solutions marketing to ensure regional needs and drivers are included in key messaging and programs while supporting execution of industry solutions campaigns.
• Develop and execute compelling, differentiating web and digital experiences targeted at key audiences in region.
• Establish strategies and creative briefs to guide impactful integrated business campaigns for both net new and nurturing.
• Produce/direct regional multichannel creative assets, including ads, mini sites, landing pages, email, and print materials.
• Continuously optimize the performance of digital and video ads based on results and analytics.
• Develop a comprehensive digital campaign calendar, ensuring alignment across all touchpoints.
• Support local demand generation initiatives across Noram including sales driven events or programs.
• Provide creative support to SDRs and AEs for both inbound and outbound campaigns.
• Set UI/UX standards and establish demand generation integrations in collaboration with Central Marketing.

Qualifications

• Expertise in performance marketing and demand generation.
• Proven ability to create and execute multichannel campaigns, including digital and print media.
• Strong knowledge of UI/UX principles for demand generation.
• Experience with US marketing strategies.
• Data-driven mindset with a focus on optimizing campaign performance and results.
• Ability to produce creative briefs and lead go-live efforts for impactful campaigns.
• Ability to understand performance metrics and quickly adjust for optimized outcomes.

Benefits

• Salary - To be discussed at the next stage of the process.
• At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible or part-time working arrangements.

Company Description

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. Every day millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.

What is next?

If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at [email protected]. All matters will be treated with strict confidence.