[Hiring] Demand Generation Manager @Suralink

Role Description

We're hiring a Demand Generation Manager to own the digital revenue engine that generates pipeline across our SMB through Enterprise segments. Reporting to the Director of Performance Marketing, you will plan, build, and optimize our paid media, email, landing page, and ABM digital programs. You will own the reporting and analytics that will give us insights on funnel and channel optimization.

This is a hands-on role for a data-driven marketer who is equally comfortable inside HubSpot, ad platforms, and AI GTM tools and workflows. You'll partner closely with our Digital Marketing Specialist, Product Marketing, RevOps, and Sales to turn digital investment into qualified pipeline.

Key Responsibilities

• Paid Media:
  • Plan, launch, and optimize campaigns across search, paid social, display, industry publications, sponsored email, and ChatGPT ads.
  • Own budget pacing, targeting, creative testing, and channel mix against cost-per-opportunity and pipeline targets.
  • Partner with our AEO/SEO/paid search agency on full-funnel channel strategy.
• Email:
  • Build HubSpot programs (nurture tracks, product announcements, re-engagement, event follow-ups) and own deliverability, engagement, and conversion.
  • Source, negotiate, and run sponsored digital placements with third-party industry vendors, and measure their pipeline contribution.
• ABM and Partner Marketing:
  • Execute tiered ABM (1:many, 1:few, 1:1) across paid and owned channels, including account-specific creative, landing experiences, and retargeting.
  • Run digital co-marketing with alliance partners alongside the Director of Performance Marketing.
• Landing Pages and CRO:
  • Build and maintain campaign landing pages in HubSpot.
  • Run a disciplined, hypothesis-driven A/B testing program, using funnel diagnostics and iterative improvements to lift conversion across channels.
• Automation and Reporting:
  • Be the team's go-to for campaign execution in HubSpot: segmentation, workflows, nurture logic, and attribution setup.
  • Own demand gen reporting: channel performance, funnel conversion, cost per MQL/SQL/opp, and sourced and influenced pipeline.
  • Build dashboards leadership trusts, with recommendations, not just numbers.

Qualifications

• 5–7 years of B2B demand generation or B2B digital marketing experience, ideally in SaaS; a mix of both is fine.
• Hands-on with LinkedIn Ads plus at least two of: Google, Meta, programmatic DSPs, CTV/OTT, ABM platforms, ChatGPT ads.
• Deep HubSpot skills: you build workflows, landing pages, and reports without hand-holding.
• Strong analytical chops: funnel models and reporting in your MAP, spreadsheets, and a BI tool.
• You can turn channel data into a story that sales and leadership understand.

Additional Preferred Qualifications

• Running ABM programs digitally, with 6sense, Demandbase, RollWorks, or similar.
• Marketing to the accounting, audit, or professional services industry.
• CTV/OTT buying (The Trade Desk, StackAdapt, or similar).
• SQL, Looker, or Tableau.
• CRO tools beyond HubSpot (Unbounce, Instapage, VWO, Optimizely).

Benefits

• Remote-friendly policy.
• Medical/vision/dental insurance.
• Flexible PTO policy and ten paid holidays.
• Parental leave.
• Professional development allowance.
• Community involvement.