[Hiring] Growth Marketing Strategist @ClickUp

Role Description

You own the path from a new signup to a deeply engaged, paid workspace that runs on ClickUp and Brain². You build the self-serve onboarding and lifecycle systems (in-app and email) that meet users where they are, generate the right content at the right time based on their actual activity, and guide them into deeper product usage. You own conversion to paid: how paywalls appear and perform, when and how promos run, and what ultimately gets a workspace to upgrade. Your north star is driving users to realize the value of an AI-enabled ClickUp workspace. You think in systems, not campaigns. You use AI as your force multiplier to operate at a scale that would normally require a team.

Responsibilities

• Self-Serve Onboarding & Lifecycle:
  • Own the end-to-end self-serve onboarding experience: in-app flows, lifecycle emails, and product surface messaging that take a new signup from first session to deeply engaged workspace.
  • Build trigger-based systems that respond to user activity in real time.
  • Use AI to generate contextual content for users at the right moment.
  • Master the timing, placement, and frequency of in-app and email interventions.
• Conversion to Paid:
  • Own how free workspaces convert to paid plans.
  • Design and run conversion experiments at 3-5x the velocity of a traditional marketer.
  • Know which activation behaviors predict conversion and architect the onboarding experience to produce more of them.
• Driving Brain² Adoption:
  • Build the systems that surface Brain² at the right moment in a user's journey.
  • Own the metrics that prove users are getting value from AI-enabled workspaces.

Qualifications

• 7-10+ years in product/growth marketing with deep ownership of post-signup user journeys: onboarding, activation, conversion, and retention in self-serve SaaS.
• Built lifecycle and in-app messaging systems from scratch inside a complex, multi-surface product.
• Deep experience with conversion optimization: paywalls, pricing, promo strategy, and the experimentation that makes them work.
• Data fluent: cohort analysis, activation metrics, conversion funnels, and behavioral segmentation.
• Already operates at 3-5x output through AI-powered systems.

How We'll Evaluate You

• Show us a lifecycle or onboarding system you built end-to-end, with before/after numbers on activation or conversion.
• Be a power user of a work management or productivity platform.
• Walk us through how you'd take a user from "just signed up" to "deep in ClickUp, paying, and actively using Brain²."

Equal Opportunity Employer

ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

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