[Hiring] Growth Marketing Manager @Sherweb

Role Description

The Growth Marketing Manager owns the strategy and performance of multi-channel marketing campaigns that drive partner acquisition, product adoption, and license growth. You will translate business priorities into clear campaign direction, define how campaigns show up across channels, and work with cross-functional teams to bring them to market. You will be accountable for ensuring campaigns are aligned to objectives and continuously improved based on performance insights.

This role operates within assigned squads and partners closely with Squad Leads, as well as channel and content experts, to deliver cohesive, high-impact campaigns. Knowledge of the Microsoft ecosystem enables a faster ramp-up, a stronger understanding of Microsoft’s products, partner programs and evolving priorities, and the industry context needed to translate those insights into meaningful growth opportunities for MSP partners.

• Campaign Strategy & Ownership
  • Own campaign strategy aligned to business priorities and objectives, taking initiative to define direction and drive execution.
  • Translate high-level direction into clear, actionable campaign plans.
  • Define how campaigns should be executed across channels based on audience and goals.
  • Ensure campaigns are cohesive, focused and aligned to intended outcomes.
• Campaign Performance & Optimization
  • Accountable for campaign impact against defined objectives (e.g. pipeline, adoption, engagement).
  • Define success metrics and track performance across campaigns.
  • Interpret results and identify opportunities to improve effectiveness.
  • Drive changes in campaign direction based on performance insights.
• Cross-Functional Orchestration
  • Lead collaboration across paid media, content, creative, events and other stakeholders.
  • Guide channel prioritization and investment decisions based on campaign needs.
  • Ensure all contributors are aligned to the same campaign direction and goals.
  • Support teams in translating campaign strategy into effective execution.
• Audience & Messaging Direction
  • Apply segmentation and persona insights to shape campaign targeting and positioning.
  • Recommend messaging angles and content needs that strengthen campaign impact.
  • Ensure messaging is relevant, consistent and aligned across channels.
• Continuous Improvement
  • Contribute to testing strategies and campaign experimentation.
  • Participate in retrospectives and apply learnings to future campaigns.
  • Identify gaps in performance, process or execution and propose improvements.

Qualifications

• 2 to 5 years of experience in B2B growth marketing or demand generation.
• Experience developing and managing multi-channel campaigns from planning to performance analysis.
• Strong understanding of digital marketing channels including email, paid media, webinars and ABM.
• Ability to interpret data and translate insights into actionable recommendations.
• Strong communication skills with the ability to work cross-functionally.
• Comfortable operating in a fast-paced environment with shifting priorities.

Requirements

• Experience marketing to MSPs, VARs or software resellers (Nice to Have).
• Familiarity with partner acquisition, product adoption or license expansion strategies (Nice to Have).
• Knowledge of the Microsoft ecosystem (Nice to Have).

Benefits

• A fast-paced work environment that adapts to you.
• Beautiful offices for meetups and collaborative work (Sherbrooke and downtown Montréal).
• State-of-the art technology and tools.
• A results-oriented culture where talent, action, and thinking outside the box are given due recognition.
• Generous and caring colleagues of various professional and cultural backgrounds.
• Opportunity to recommend quality talent from your network through our generous referral program.
• A flexible total compensation offer.
• A base salary ranging between $63,840 and $91,200 annually.
• Vacation time that considers your previous experience.
• Advanced paid hours to recharge your batteries (holidays and mobile days).
• A corporate discount program to help you save at merchants in your community.
• Considerable growth opportunities.
• Proximity to your direct manager and open, honest communication to support your development.
• Multiple initial and on-the-job training opportunities and tools to track your progress and help you scale up in your career.
• Last but not least: “Sherweblife” - a rich calendar of activities that allow us to gather virtually and face-to-face throughout the year.