[Hiring] Growth Marketing Manager @Engenious

Role Description

We're hiring a Growth Marketing Manager to fill our live AI testing cohorts. Not to grow a content calendar or a follower count – to fill seats.

Engenious University trains experienced QA engineers for AI-era testing roles. Our flagship programme, Break Into AI Testing , is a live weekend cohort with an internship, built for US-based QA and automation engineers. Its sibling is the AI Security Engineer cohort. Several cohorts run each year, and each one has a six-week sell cycle.

You'll own the path a QA engineer takes from first hearing about us to a held consultation call with one of our instructors, and you'll make sure that path is measured end to end.

• The lead-capture funnel:
  • Asset
  • Tracked landing page
  • CRM form that captures what sales needs
  • Nurture
  • Consultation booking
• Cohort and event planning:
  • Every cohort's sell cycle
  • Every event planned with enough lead time for paid and organic promotion

Our audience is technical and allergic to hype. Every number we publish has a source, and we'd rather say less than claim more. The funnel is yours to run, not to brief. We're a small team without an SDR function or an agency on retainer. We're AI-native. We use Claude for most drafting, analysis and reporting. You'll produce copy, landing pages, email sequences and reports at the volume of a larger team, and turn what works into reusable systems.

A sister role owns our self-paced membership line. This role owns the live cohort line, sold mainly in the US at a premium price through a consultation call. The two roles share the brand, site and tools, but not funnels, audiences or targets.

Qualifications

• 3+ years in growth, demand generation or performance marketing, accountable for a pipeline number – leads, booked meetings or enrolments – not reach.
• Experience selling a high-ticket programme or service through a booked call (cohort education, coaching, B2B SaaS demos, recruiting), where your job ended at a held meeting with a qualified person.
• Conversion copywriting for web and email, with a portfolio: at least one landing page and one multi-email sequence you wrote, and the numbers they produced.
• Hands-on ownership of funnel plumbing – UTMs, forms and hidden fields, CRM properties and lists, email triggers, booking tools – and the habit of testing before a campaign, not after.
• Hands-on HubSpot (email, workflows, lists, forms, properties) and the ability to read a product-analytics funnel. Our stack includes HubSpot, PostHog, Strapi, Jira and Confluence.
• Hands-on Meta or LinkedIn campaigns: audiences, creative and cost-per-lead analysis, run yourself or managed.
• Event marketing with lead time: you've taken a webinar or workshop from date to registration target more than once.
• Daily use of Claude or a similar model for drafting, analysis and automation, and the discipline to verify its output before it ships.
• Claims discipline: you ask where a number came from before publishing it, and you're comfortable saying less when the record doesn't support more.
• Clear, plain American English for a technical audience – no brochure voice.
• Working hours that overlap the US East Coast afternoon.
• English: C1 or higher.

Requirements

• Experience marketing to QA engineers, SDETs or developers, or a QA background of your own.
• Cohort-based or EdTech experience with launch cycles (waitlists, early-bird windows).
• Running a partner webinar with shared leads.
• LinkedIn ghostwriting for a founder in a defined voice.
• Enabling non-salespeople (instructors, consultants, engineers) to run sales calls.
• Basic headless-CMS or no-code page editing, enough to ship a page change without a developer.
• Running an affiliate or referral programme.
• Briefing short-form video.