[Hiring] Growth Marketing Manager @Appinio

Role Description

Your mission as a Growth Marketing Manager is to build and activate a consistent New Business pipeline engine for Spain, working closely with Marketing and Account Management to turn events, target accounts, and dormant clients into high-value opportunities.

A few words about the team:

• Fast-moving, highly collaborative, and supportive.
• Focus on momentum and pushing the needle.
• Tight-knit group that enjoys testing creative ideas.

What you’ll be doing:

• Build target account lists, map key stakeholders, and support Account-Based Marketing initiatives together with Sales.
• Drive commercial activation around owned and third-party events, from pre-event outreach to post-event follow-up and opportunity creation.
• Reactivate dormant or underdeveloped accounts to unlock new business potential.
• Design outbound sequences, commercial angles, and follow-up campaigns for priority accounts and industries.
• Adapt global Marketing initiatives to the Spanish market and connect them with local commercial priorities.
• Track meetings, opportunities, and pipeline generated through events and marketing-led activities.
• Improve commercial discipline and pipeline visibility across these initiatives.

Qualifications

• 4–7 years of experience in B2B commercial activation, field marketing, demand generation, ABM, or consultative agency environments.
• Good understanding of market research is a super plus.
• A natural dot-connector who combines a hands-on execution style with creative commercial thinking.
• Comfortable working closely with Sales and contributing directly to pipeline generation.
• Quick to learn, adapt fast to changing priorities, and enjoy working in a high-energy team.

Requirements

• Understanding of Account-Based Marketing principles, events, and targeted outreach to open doors at priority accounts.
• This is not a performance marketing role or a traditional BDR position.

Benefits

• Flexibility policy with an average of 30 vacation days, no hard cap on number of vacation days.
• Temporary work from abroad for up to 180 days per year if based in the EU.
• All necessary hardware and your own MacBook.
• Access to co-working spaces if located in cities with fellow Appinioneers (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York).

Company Description

Appinio is a global market research company that combines an AI-powered insights platform with expert consultancy. Our mission is to make the world a little more fact-based, helping companies understand how consumers think and make smarter decisions.

• Founded in Hamburg in 2014.
• Over 260 employees spread across 13 countries.
• 2600+ international clients delivering research from 190+ markets globally.