[Hiring] Growth Marketing Lead @Pacaso

Role Description

We’re looking for a contract growth marketer to run paid acquisition and a structured testing program on Pacaso’s growth team. This is an execution role with a seat at the strategy table. You’ll help shape the growth plan with the team, then build the campaigns, launch the tests, manage the budgets and report the results yourself.

You’ll be an embedded member of the growth team, a small cross-functional group focused on acquisition, conversion and testing, joining its standups and planning and working daily with lifecycle, creative, analytics and web partners. The role sits where deep channel craft meets automation: we’re building our paid media operation to run on AI, with agents that monitor, pace, flag and recommend across our accounts, and that system is only as good as the expert inside it. You’ll be that expert, in the accounts every day, knowing why a number moved before the dashboard does, and teaching the system what good looks like.

You will report to our Director, Paid Digital, who owns media strategy and the full budget. You’ll also work closely with Product, Data and our Sales team, who live with the quality of every lead you bring them.

Ours is a considered, high-value purchase. A good lead isn’t a cheap click; it’s a qualified buyer who books a consultation and tours a home. This role rewards someone who optimizes past the form fill to the outcomes that turn into Owners.

What you'll do

• Most of your time goes to execution: campaign builds, launches, QA, optimization and reporting.
• The rest goes to growth thinking: spotting the levers across the full funnel and bringing test ideas and recommendations to the team.
• Execute paid acquisition across channels.
• Build, launch and optimize campaigns across the required platforms.
• Help us become AI-native.
• Execute the testing program.
• Optimize to down-funnel outcomes.
• Lead creative testing.
• Test new channels.
• Recommend budget shifts.
• Report weekly.

How we test

• Every idea is a hypothesis until the data says otherwise.
• Every test follows the same path:
  • Hypothesis.
  • Prioritize.
  • Design.
  • Launch clean.
  • Read.
  • Decide.
  • Log it.

Platforms

• Google Ads: Search - Required
• Google Ads: Performance Max - Required
• Google Ads: Demand Gen and YouTube - Required
• Google Ads: Display and remarketing - Required
• Meta (Facebook and Instagram) - Required
• LinkedIn - Required
• Reddit - Required
• Microsoft Ads - Required
• Connected TV - Preferred
• Programmatic and native - Nice to have
• TikTok - Nice to have
• AI search and answer engine ads - Nice to have

Measurement and tools

• Tracking.
• Offline conversions.
• Attribution and incrementality.
• Unit economics.
• Data.
• AI.

What you bring

• 4+ years in growth and performance marketing, doing the execution yourself, at a fast-growing company or growth agency.
• AI fluency.
• $1M+ in lifetime ad spend managed personally, across at least four of the required platforms.
• A track record of A/B and multivariate tests you designed and ran.
• Experience with high-consideration, long-cycle purchases.
• Lead generation optimized to CRM outcomes.
• Clear writing.
• Comfort working independently as a contractor.

Engagement details

• 6 month contract with option to extend.
• $70 an hour.
• You'll work inside Pacaso's ad accounts, and all accounts, audiences and creative remain Pacaso's.

Benefits

• Competitive base salary and meaningful equity.
• Discretionary time off.
• Premium medical, dental, and vision coverage for you and your family.
• Sponsored memberships to One Medical, Peloton, and WellHub.
• 401(k) to help you build long-term security.
• Paid parental leave for primary and secondary caregivers.
• Home office stipend and monthly internet and cell phone reimbursement.
• Quarterly team gatherings and ongoing learning and development investment.

Our Commitment

Pacaso is proud to be an equal opportunity employer. We welcome applicants of every race, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, ability, and background — including veterans and individuals with disabilities. We believe a Crew as diverse as the owners we serve makes Pacaso stronger, and we're committed to building a workplace where every voice belongs.