[Hiring] Senior Growth Marketing Manager @Yelp, Inc

Role Description

Yelp's Growth Marketing team drives user acquisition, activation and long-term engagement across the full consumer lifecycle. As a Senior Growth Marketing Manager, you will lead strategy and hands-on execution to deepen engagement with our existing users across our Services and Restaurants, Food & Nightlife (RFN) verticals, and to build awareness of Yelp as the go-to destination for home and local services.

You will own campaigns across Yelp's owned channels (i.e., email, push, in-product placements) as well as paid and organic social, with the goal of inspiring consumers, capturing intent and converting it to action. We are looking for a growth marketer who is also a strong creative leader: someone who keeps a pulse on culture, brings timely trends into our marketing, and turns Yelp's authentic user-generated content into scroll-stopping creative that delivers measurable results.

In this highly cross-functional role, you will partner closely with Creative, Social, Paid Media, Product Marketing, Marketing Operations and Technology, Growth Science, Product and Engineering to plan, launch and optimize campaigns that drive engagement, reach and revenue growth.

Our team is passionate about data, experimentation and the power of new technology, including AI, to drive innovation. We are especially interested in candidates who bring direct experience with engagement and growth marketing at scale, and who bring curiosity and enthusiasm for using AI and emerging technologies to advance marketing effectiveness.

This is a full-time remote role based in the United States.

Qualifications

• 7-10 years of experience in growth or lifecycle marketing with a focus on driving engagement among existing users, plus experience driving awareness and consideration.
• Proven experience building and scaling growth campaigns across owned channels (i.e., email, push, in-product placements) that drive measurable business impact.
• Hands-on experience with marketing platforms (i.e., Braze) for campaign execution and audience segmentation.
• Hands-on experience with paid and organic social marketing, including channel-native content strategy, creator or UGC-driven creative and platform best practices.
• A strong creative eye and demonstrated experience leading creative development from brief to launch, with a portfolio of campaigns that broke through.
• Deep understanding of internet culture, social trends and consumer behavior, with the ability to act quickly on cultural moments while protecting brand trust.
• Experience integrating user-generated content and community voices into marketing campaigns.
• Strong analytical skills, including measuring the business impact of engagement and upper-funnel marketing, analyzing performance across a portfolio of campaigns and turning insights into continuous optimization.
• Excellent organizational, project management, cross-functional collaboration and prioritization skills, with the ability to work independently in a fast-paced, changing environment.
• Strong communication and storytelling skills, with the ability to summarize complex concepts for an executive audience.
• Curiosity and enthusiasm for applying AI in growth marketing and creative development.
• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience.

Requirements

• Ability to self-generate high-quality creative (i.e., using design or AI tools) without relying on Creative teams for every asset.
• Hands-on experience applying AI solutions in growth marketing workflows.
• Experience in a two-sided marketplace, consumer tech or local services category.

Benefits

• Effective your first day: Full medical, vision, and dental.
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday.
• Up to 14 weeks of parental leave.
• Monthly wellness subsidy.
• Work from home reimbursement.
• Flexible spending account.
• 401(k) retirement savings plan.
• Employee stock purchase plan.
• Compensation range for this position is $126,000 - $216,000 annually. You may also be offered a bonus and benefits.