[Hiring] Growth Marketer (DTC E-Commerce) @Purolabs

Role Description

We're looking for a proactive and data-driven Growth Marketer who lives and breathes performance marketing and customer acquisition. This is not a brand marketing role. The focus is entirely on direct response: driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably. You'll own the full growth strategy, working hands-on with paid acquisition, conversion optimisation, and customer retention. You should be the kind of person who obsesses over unit economics, loves testing new approaches, and gets genuinely excited when you crack a winning strategy that scales.

What You'll Be Doing

• Paid Acquisition & Campaign Management
  • Plan, execute, and optimise paid social campaigns across Meta to hit ROAS and CAC targets
  • Develop systematic testing frameworks for audiences, creative angles, and landing pages
  • Scale winning campaigns while maintaining profitability and healthy unit economics
  • Monitor daily ad account performance and make data-driven optimisation decisions
  • Collaborate with creative team to provide performance feedback and strategic direction
• Analytics & Performance Tracking
  • Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin
  • Build and maintain dashboards to track funnel performance and identify bottlenecks
  • Conduct cohort analysis and customer lifetime value modelling
  • Review campaign data to understand what's working and communicate insights clearly to the team
  • Present weekly performance reports with actionable strategic recommendations
• Conversion Rate Optimisation
  • Run structured A/B tests on landing pages, product pages, and checkout flow
  • Analyse user behaviour using Google Analytics, heatmaps, or tools like Triple Whale
  • Identify friction points in the customer journey and implement solutions
  • Optimise email flows and post-purchase sequences to increase retention and LTV
• Growth Strategy & Channel Expansion
  • Develop quarterly growth roadmaps aligned with revenue and profitability targets
  • Test and scale new traffic sources including TikTok, YouTube, and emerging platforms
  • Conduct competitor analysis and market research to identify growth opportunities
  • Proactively flag issues, spot inconsistencies, and solve problems before they escalate

Qualifications

• 2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brands
• Strong track record of managing and scaling paid social campaigns profitably on Meta Ads
• Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)
• Hands-on experience reviewing ad accounts and understanding campaign performance
• Ability to provide clear feedback to creative teams based on data and performance insights
• Proven ability to run structured experiments and iterate based on results

Requirements

• Expert-level proficiency with Meta Ads
• Strong analytical skills with advanced Excel/Google Sheets and data visualisation
• Experience with conversion tracking and attribution
• Familiarity with Shopify and e-commerce analytics
• Tech savvy and fast learner of new platforms/tools

Bonus Points

• Experience with supplements, skincare, or subscription-based products
• Knowledge of email marketing platforms like Klaviyo and retention strategies
• Experience with TikTok or Google Ads
• Background in health or wellness industry

Your Personality

• Numbers-obsessed and data-driven. You make decisions based on metrics, not opinions
• Highly detail-oriented with the ability to spot inconsistencies and think strategically
• Proactive problem-solver who anticipates issues before they arise
• Strong communicator who can translate data into clear, actionable insights
• Self-starter who takes ownership and drives results independently

Benefits

• Fully remote with flexibility during UK hours
• Competitive rate and paid time off (including UK bank holidays)
• Real ownership over growth strategy and performance outcomes
• Work with a product that genuinely improves people's wellbeing
• Join a fast-growing brand with proven product-market fit

Important Requirements

• This is a remote contractor position (not employment)
• Applications welcome from all countries
• Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap