[Hiring] Growth Marketer @Staffstream

Role Description

Staffstream is hiring a Growth Marketer for an Australian personal development and coaching brand built around self-discovery, transformation, and living with intention, grounded in a spiritual philosophy. The Founder is the face of the brand: a credible, purpose-driven person with a compelling story and a genuine, engaged community.

The foundations are already in place:

• A defined ideal client
• A comprehensive brand guide
• Existing funnels
• A content assistant who produces posts and reels

What's missing is the marketing expertise to turn those pieces into consistent, paying customers. This is a hands-on growth role, not a reporting role. You'd start small, test quickly, prove what works, and then scale it. This role is open to candidates based in the Philippines.

Worth knowing upfront: this is an early-stage growth function for a cost-conscious, solo-founder business. There's no existing marketing team and no documented strategy yet, and current lead volume is low, so you'll be building the system as much as running it.

What you will actually do

• Customer acquisition strategy and funnel:
  • Own the strategy for acquiring customers and community members, including audience, messaging, positioning, and channel priorities.
  • Map and improve the full journey from first touchpoint to paying customer, identifying where prospects drop off and fixing it.
  • Design the funnels and landing experiences needed to support campaigns, and brief the team who builds them.
  • Build a plan to convert the brand's existing warm audience into community members and customers.
  • Set up and manage email nurture sequences in ActiveCampaign.
• Paid advertising:
  • Plan, launch, and optimise paid campaigns, with Meta as the primary platform.
  • Consider others such as YouTube and Google where the audience and results justify it.
  • Recommend a starting budget, run small controlled tests, and present a clear scaling plan based on results.
  • Own targeting, creative direction, and performance benchmarks, grounded in the ideal client profile and brand guide.
• Content direction:
  • Set the content strategy: topics, angles, formats, and channels that support acquisition.
  • Develop video concepts, hooks, and scripts for organic and paid content, and brief the content assistant to produce them.
  • Keep organic and paid activity aligned so both support the same growth goals and the Founder's personal brand.
• Performance measurement and reporting:
  • Define the KPIs, track performance by channel, and use the data to decide where time and budget go next.
  • Give the Founder regular, clear updates on what's working, what isn't, and what you recommend doing about it, in plain English.

Qualifications

• Mid-level growth or digital marketing experience, with real ownership of customer acquisition.
• Experience as a sole or lead marketer, rather than one specialist on a larger team.
• Hands-on experience running paid campaigns, particularly on Meta, with quantifiable results.
• Proven budget judgment: recommended a starting budget and scaled spend based on performance.
• Experience building or improving funnels from awareness through to leads, booked calls, or sales.
• Experience shaping content strategy and short-form video concepts.
• Comfortable interpreting data and turning it into clear decisions.
• Genuinely self-directed: works independently and communicates progress clearly.
• Practical, hands-on use of AI tools such as ChatGPT as part of the marketing workflow.

Nice to have

• Experience with ActiveCampaign.
• Experience in personal development, coaching, wellness, or a community or membership-based business.
• Experience building awareness for a brand that started with a limited online presence.
• Comfort introducing new AI tools into a workflow.
• Your own video editing tools or skills (for example, CapCut).
• Experience with an Australian audience specifically.

The setup

• This role is open to Philippines-based candidates, part-time at 20 hours per week, with a possible move to full-time later if results justify it.
• Reports directly to the Founder, who provides brand context and approves key decisions.
• Works alongside the Founder's existing content assistant as a partner.
• The Founder prefers short, clear written updates: what's happening, what you recommend, and what you need from him.