[Hiring] Marketing & Growth Lead @Hunt St

Role Description

We are looking for an experienced, autonomous Marketing & Growth Lead who can build, execute and continuously improve a measurable marketing engine.

• Your primary focus will be growing the company's property management business, including attracting and converting property owners across different customer segments.
• You will also support marketing initiatives across the group's other businesses as priorities evolve.
• You will own the journey from audience research and positioning through to lead generation, nurturing, appointments and conversion.
• Work closely with the Australian team to turn marketing activity into measurable commercial outcomes.
• AI will be used extensively from the outset to improve research, content, productivity and experimentation.
• Once the core marketing function is performing consistently, you will progressively contribute to broader AI and business automation initiatives.

Qualifications

• Proven experience in senior, growth, or performance marketing, with measurable commercial results.
• Strong full-funnel marketing expertise, including lead generation, nurturing, conversion, CRM and customer journeys.
• Excellent English communication and copywriting skills, with strong brand and messaging judgement.
• Ability to independently develop, execute and optimise marketing strategies based on data and business objectives.
• Hands-on experience across content, social media, paid advertising, SEO, email/database marketing and websites.
• Experience with CRM, marketing automation, campaign tracking and performance reporting.
• Practical experience using AI tools to improve research, content, productivity and marketing execution.
• Highly organised, proactive and commercially minded, with the ability to manage priorities without micromanagement.
• Strong ownership, accountability, problem-solving and collaboration skills, with the confidence to challenge constructively and propose solutions.

Requirements

• Develop a deep understanding of target markets, customer motivations, pain points, objections, competitors and commercial objectives.
• Develop positioning, messaging, offers and marketing strategies that clearly communicate the business's value proposition.
• Translate business objectives into practical marketing plans, priorities and measurable targets.
• Build and optimize end-to-end customer journeys from audience targeting and lead magnets through to enquiry, nurture, appointment and sales handover.
• Develop distinct acquisition journeys for different property-owner segments, including rooming/multi-occupancy owners and traditional residential landlords.
• Create and optimize landing pages, lead capture mechanisms, email/SMS nurture and CRM workflows.
• Support sales conversion through proposals, presentations, case studies and other marketing collateral.
• Own the content calendar, copywriting, creative production and social media activity.
• Manage website content, SEO/GEO, paid campaigns, database marketing and referral campaigns.
• Work with the Australian team to capture authentic content, customer stories, case studies and supporting evidence.
• Maintain consistent brand positioning, tone and messaging across channels.
• Maintain accurate CRM data, campaign tracking, reporting and performance dashboards.
• Monitor lead quality, appointments, conversion rates, acquisition costs and other key commercial metrics.
• Continuously test and optimise audiences, messaging, creative, offers and conversion points.
• Identify weaknesses in the funnel and implement improvements based on data and commercial outcomes.
• Use AI tools from the outset to improve research, content quality, productivity, analysis and marketing experimentation.
• Progressively identify and implement broader AI and automation opportunities once core marketing performance is established.
• Build, test and maintain reliable marketing and automation workflows.
• Document campaigns, systems and processes through clear workflows and SOPs to ensure continuity and scalability.
• Take ownership of marketing objectives from planning through execution, measurement and improvement.
• Work closely with the Australian team and contribute ideas that support broader business growth.
• Independently prioritise work, solve problems and follow through without micromanagement.
• Raise issues early, challenge constructively and propose practical solutions.
• Initially focus on the property management business, then extend proven marketing practices across other businesses as priorities evolve.

Benefits

• Compensation range: $2,000 AUD - $3,000 AUD / Monthly
• Engagement type: Independent Contractor Agreement
• Flexibility in managing your time while aligning with AU business hours (approx. 9 AM - 5 PM, Monday to Friday).

Work Arrangement & Expectations

• This is a remote role that will be set up as an independent contractor engagement.
• Successful candidates will be expected to disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).