[Hiring] Growth Marketer @HeyDrew

Role Description

We're looking for a Growth Marketer to own how our marketing runs and grows — from strategy through to execution across channels. You'll set the direction, build and run the campaign calendar, and turn plans into shipped work across content, ads, and social. This is a role for someone who can think in strategy and funnels but is equally comfortable getting into the operational detail and making sure things actually get done.

Key responsibilities

• Own initiative management, the campaign calendar, and channel execution end to end — planning what ships, when, and where, and making sure it happens.
• Develop marketing and growth strategy, then translate it into concrete campaigns, initiatives, and priorities.
• Set content direction, briefing and guiding content, ads, and social output so it aligns with strategy and brand.
• Manage vendors and agency relationships — briefing, coordinating, reviewing, and holding to standard delivery.
• Communicate strategy and scope clearly to leadership and vendors, so everyone understands the "what" and the "why".
• Run marketing operations — tools, processes, tracking, and reporting that keep marketing organized and measurable.
• Plan and manage campaigns across content, paid ads, and social from concept through to results, and run A/B tests to improve performance.
• Set and track KPIs (e.g. CAC, ROAS, conversion, engagement, pipeline) and report on performance to leadership.
• Own the growth funnel — awareness through acquisition, activation, and retention — and identify where to focus for the biggest impact.
• Plan and manage the marketing budget across channels (paid social, search, and others) and vendors, keeping spend accountable to results.
• Manage the work of creative and content contractors (e.g., content designer, video creator) to keep a steady pipeline of on-brand work.

Qualifications

• 3-5 years of proven experience in growth or performance marketing, ideally with team or vendor management.
• Strong strategist who can also execute — comfortable scaling a marketing function from an early stage and owning both the plan and the delivery, communicating the vision clearly to stakeholders.
• Hands-on experience running campaigns across content, SEO, paid ads, and social, with a track record of measurable results.
• Experience managing vendors — clear briefings, coordinating work, and upholding standards.
• Experience setting KPIs, reading analytics, and making decisions from the numbers.
• Experience with Meta Ads, LinkedIn Ads, and Google Ads; TikTok Ads is a nice-to-have.
• Analytics & tracking: GA4 and platform-native analytics; attribution and dashboarding tools.
• Lifecycle/email marketing, marketing ops & automation: GoHighLevel (GHL); and email/CRM platform (e.g. HubSpot, Klaviyo, Mailchimp).
• Project & campaign management: Atlassian (Jira, Confluence), or similar (Asana, Notion, Trello).
• Experience with Impact.com for affiliate and referral management.
• Familiarity with directing creative and video output.
• Experience in a startup environment is a strong preference.