[Hiring] Growth Marketer @Just Appraised

Role Description

Just Appraised is looking for a Growth Marketer to build and run the programs that turn our existing customer base and top-of-funnel activity into pipeline: customer marketing, proactive email lead gen, webinars, and case studies, with room to pick up light product marketing work along the way. This is a full-stack, hands-on role.

• Own marketing programs that drive expansion within our existing customer base, partnering closely with Customer Success on cross-sell and upsell plays.
• Build a customer marketing motion (updates, community/advocacy touchpoints, lifecycle comms, customer advisory, customer reference program) that increases engagement.
• Stand up proactive, always-on lead gen email programs.
• Own nurture and reactivation sequences, segmentation, cadence, and reporting (opens, clicks, MQLs generated).
• Own the entire webinar lifecycle: topic selection, slide creation, promotion, hosting, and post-event follow-up cadences.
• Source, write, and publish customer case studies that give Sales credible proof points to use in active deals.
• Support product marketing on an as-needed basis: sales-facing roadmap slides, launch collateral, competitive input.
• Comfortable building clean, on-brand visual assets (slides, one-pagers, social graphics).

Qualifications

• B2B marketing experience, demand-gen leaning, ideally in B2B SaaS.
• GovTech marketing experience preferred but not required.
• Hands-on experience running email marketing programs end to end.
• Experience owning webinars start to finish.
• Comfortable writing customer case studies and shepherding them through internal and customer approval.
• Some exposure to product marketing (positioning, launch content, sales enablement) is a plus, not required.
• Design/visual skills are a strong plus.
• Full-stack mindset: comfortable being hands-on across multiple channels rather than a narrow specialist.

Requirements

• Familiarity and previous usage of tools is preferred, but not required:
• Salesforce
• Hubspot
• Zoom Webinar

Benefits

• EQ > IQ: We value great minds and the ability to communicate with empathy.
• Customer Comes First: We work closely with our clients to understand their needs and how they use our products.
• Start-to-Finish Ownership: We take responsibility for anything we can influence.
• Actively Practice Inclusion: Creating a diverse and inclusive team is as important to us as building a good product.
• Fast-Paced Environment: The “growth mindset” is key to our success.