Role Description
Your job is simple to describe and hard to execute: Drive a consistent flow of qualified families into Tellos.
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Turn demand into scheduled therapy.
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Build acquisition systems that scale without breaking.
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You will own how families find Tellos, trust Tellos, and start care.
What You’ll Own
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End-to-end client acquisition
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Identify and validate 1–2 repeatable acquisition channels (e.g., high-intent search, local SEO, referral loops) in your first 30–60 days.
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Own the full funnel: Awareness → intent → intake → scheduled assessment.
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Identify and fix where families drop off, hesitate, or disappear.
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Design and run acquisition loops across:
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Local SEO (city/state pages)
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Paid acquisition (Google, Meta, etc.)
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Referral channels (schools, providers, communities)
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Conversion surfaces (landing pages, forms, messaging)
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Test, iterate, and fix if families aren’t converting.
Build acquisition systems, not campaigns
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This is a hands-on builder role. You will personally launch, test, and iterate — not manage agencies or delegate execution.
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Identify highest intent channels.
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Build repeatable acquisition loops.
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Reduce cost per qualified intake.
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Improve conversion from inquiry → therapy start.
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Your goal is predictable, scalable demand.
Own the growth scorecard
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Define and drive the metrics that matter:
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Cost per qualified lead
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Lead → intake conversion
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Intake → therapy start conversion
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Time from inquiry to first session
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Channel-level ROI
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Explain what’s working, what’s not, and what we do next.
Operate at the intersection of growth and operations
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Work closely with ops to ensure:
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Leads are high quality
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Intake flow is frictionless
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Messaging matches reality
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Demand doesn’t outpace supply in a way that breaks experience
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Own outcomes, not just inputs.
Move fast, test constantly
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Launch fast, iterate faster.
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Run experiments weekly.
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Kill what doesn’t work.
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Double down on what does.
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This is a high-feedback, high-accountability role.
What success looks like
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Consistent, qualified inbound from multiple channels.
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Lower cost per acquisition.
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Higher conversion from inquiry → therapy start.
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Clear visibility into what drives growth.
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A repeatable acquisition engine we can scale across markets.
Who this role is for
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You may be a strong fit if you:
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Have hands-on experience driving growth in consumer digital healthcare (required).
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Are a builder and operator, not a manager.
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Have run and owned acquisition channels end-to-end.
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Think in funnels, not campaigns.
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Move fast and learn through execution.
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Care about outcomes, not activity.
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Experience in marketplaces or local services is a strong plus.
Why Tellos
Tellos is mission-driven, self-funded, profitable, and operator-led. You will work directly with the CEO and leadership team to build the growth engine of the company.
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This is not a “manage vendors” role.
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This is a build the machine from zero to scale role.
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If you want to design how families access care at scale, this is that opportunity.
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We believe in hiring people, not resumes. If you’re excited by Tellos’s mission but unsure if you meet every requirement, we still encourage you to apply — we’d love to learn what you’d bring to the team.