[Hiring] Growth Lead @OKX

Role Description

We are looking for a product-driven marketing leader to accelerate the growth and adoption of OKX products across North East Asia. This role sits at the intersection of Product, Growth, Marketing, and Business, with a strong focus on understanding CeFi products, identifying market opportunities, and translating them into measurable user and business growth.

• Own the product growth marketing strategy for NEA, focusing on measurable business outcomes, including user acquisition, activation, trading activity, retention, and revenue.
• Develop a deep understanding of CeFi products and crypto trading, including Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP products, and other key trading tools.
• Build and execute product-led GTM strategies based on local user behavior, competitor dynamics, and market opportunities.
• Work closely with Product, Business, BD, VIP, Affiliate, and regional teams to translate product capabilities into user acquisition, conversion, and monetization opportunities.
• Use data to understand the full user funnel, identify growth bottlenecks, and continuously optimize campaigns, product positioning, incentives, conversion journeys, and user segmentation.
• Understand and effectively use different digital and growth marketing tools, including performance marketing, CRM, lifecycle marketing, referral, affiliate, KOL/influencer channels, promotions, and incentive mechanisms.
• Develop clear user segmentation strategies across retail traders, active traders, high-value users, and other relevant customer groups.
• Act as the voice of NEA users to global Product teams by identifying product gaps, competitive disadvantages, and emerging user needs.
• Conduct structured analysis of competitors, including their products, pricing, incentives, campaigns, user journeys, and growth mechanisms.
• Establish clear KPIs and measurement frameworks for major marketing initiatives.
• Develop market-specific GTM strategies with appropriate consideration for local regulatory requirements.
• Build scalable growth playbooks that can be tested in individual NEA markets.

Qualifications

• Strong CeFi and crypto product knowledge is essential.
• Strong product sense—able to understand why users choose one product over another.
• Highly data-driven and commercially minded.
• Strong understanding of digital growth tools and mechanics.
• Proven experience driving measurable business or product growth.
• Strong understanding of crypto user behavior, particularly active traders and high-value users.
• Ability to work cross-functionally with Product and Business teams.
• Strong market judgment and awareness of how growth strategies may need to differ across regulatory and market environments.
• Strong analytical capability in market research, competitive analysis, funnel analysis, and campaign performance.
• Strong communication and leadership skills.
• Experience in major North East Asian crypto markets is highly preferred.
• Fluency in 1 or more NEA Language and English.

Requirements

• Ability to balance growth ambition with responsible execution.
• Strong analytical capability in market research, competitive analysis, funnel analysis, and campaign performance.

Benefits

• Competitive total compensation package.
• L&D programs and Education subsidy for employees' growth and development.
• Various team building programs and company events.
• Wellness and meal allowances.
• Comprehensive healthcare schemes for employees and dependants.
• More that we love to tell you along the process!

Company Description

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

• United by core principles: We Before Me, Do the Right Thing, and Get Things Done.
• Fostering a friendly, rewarding, and diverse environment for every OK-er.