[Hiring] Google & YouTube Ads Specialist @Convertibles

Role Description

This is an apprenticeship with a real job attached. You work directly with Clay, learn how he runs accounts, and within 90 days you're running the weekly cycle on your first accounts yourself.

• Weekly Cycle:
  • Monday: Pull last week's numbers (Google Ads platform side plus the client's attribution tool - Triple Whale, Converge or Northbeam), update the reporting workbook, write the client update, produce the actions list. Exact campaign, exact change, why.
  • Through the week: Make the changes, watch pacing, check feeds and Merchant Center, build new campaigns (Search, Shopping, PMax, YouTube / Demand Gen).
  • Client calls: Sit in first, then run them.
• How We Work:
  • YouTube and Demand Gen are the main event, not a side channel.
  • Attribution-tool numbers decide YouTube, not platform numbers.
  • Everything gets a number. "Performance improved" is not a finding.
  • AI is part of the workflow. Reporting workbooks, data pulls and first drafts are built with Claude.
  • There's a dev, CRO, QA and design team behind the ads.

Qualifications

• 2-4 years hands-on in Google Ads for ecommerce.
• Experience running Search, Shopping and PMax on real budgets (at least one account at $20k+/month).
• At least touched YouTube or Demand Gen and want to go deep on it.
• Comfortable in Google Sheets / Excel.
• Ability to analyze eight weeks of campaign data and explain changes.
• Knowledge of Merchant Center disapproval and how to fix it.
• Clear writing skills in English.
• Curious, direct, not precious about being told you're wrong.

Requirements

• Not a fit: agency account managers who relay what the specialist did.
• Meta buyers who "also do Google".
• Anyone who needs the basics explained.

Hours

• Full-time, 40h/wk.
• Your morning overlaps with Clay (he's UTC+8).
• Your afternoon overlaps with UK/EU clients and the US East Coast.
• Flexible beyond that.

First 90 Days

• Weeks 1-4: Shadow. Pull the data, build the workbooks, sit on every call.
• Weeks 5-8: Draft the Monday updates and actions lists for two accounts. Clay reviews before they go out.
• Weeks 9-12: Own the weekly cycle and the check-in call on your first account.

What You Get

• Direct training from someone who's done this for 13 years, on his own money and then on clients'.
• A team behind you.
• A real path: run accounts, then lead the Google / YouTube lane.

How to Apply

Keep it short. Answer the questions in the form with numbers, not adjectives. Shortlisted people do a paid 2-3 hour test task, then a call with Clay.