[Hiring] Go-to-Market Lead @ProServeIT Corporation

Role Description

We’re seeking a strategic Go-to-Market Lead to drive revenue growth through seamless execution of our sales strategy. This role serves as the critical link between sales, marketing, solutioning, and delivery teams, transforming strategy into actionable plans and ensuring every new offering reaches market with precision and impact. You'll architect our Go-to-Market (GTM) execution, build infrastructure that empowers our sales team, and optimize our Microsoft partnership to maximize co-sell opportunities and market success.

The role will include a base salary in the range of $65,000-$85,000 with top performers earning more than $100,000 annually.

Key Duties & Responsibilities:

• Go-to-Market Strategy & Execution
  • Execute demand generation strategies for new and existing customer segments
  • Lead end-to-end GTM processes for new offerings—from ideation through launch and rollout
  • Manage and optimize Microsoft channel relationships, including co-sell opportunities and marketplace initiatives
  • Build cross-functional alignment to ensure cohesive market execution
• Sales Enablement & Intelligence
  • Own and maintain the seller playbook with current strategies, competitive positioning, and best practices
  • Analyze sales metrics and pipeline data to identify opportunities and drive performance
  • Develop compelling sales assets and presentations in partnership with stakeholders
  • Extract actionable insights from sales intelligence platforms
• Product & Offer Development
  • Conduct product-market fit assessments using data-driven analysis
  • Evaluate and integrate Microsoft programmatic offers into ProServeIT's service portfolio
  • Create executive-level presentations and business cases for new GTM initiatives
  • Ensure smooth handoffs from development to sales execution
• Partner & Channel Management
  • Champion the Microsoft partnership and translate partner programs into actionable sales strategies
  • Coordinate with Microsoft teams to maximize co-sell opportunities and partner incentives
  • Stay current on Microsoft's product roadmap and partner initiatives

Qualifications

• 5+ years in sales operations, revenue operations, sales enablement, or go-to-market strategy
• Experience with Microsoft partner programs, co-sell motions, and product ecosystems (nice to have)
• Proven track record launching new products or services to market
• Advanced PowerPoint skills with ability to create executive-level presentations
• Strong data interpretation and cross-functional collaboration skills
• Experience with CRM systems
• Excellent project management and communication abilities
• Bachelor’s degree in Business or Computer Science, master's degree is a nice to have

Benefits

• Remote work
• Flexible vacation days
• Competitive salary
• Comprehensive benefits package
• Career development and progression
• Opportunities to work with talented and diverse teams, whilst shaping the future of work

Application Process

To ensure a fair and efficient recruitment process, we use AI-powered screening tools to assist in the initial review of applications. These tools help us identify candidates whose qualifications closely match the job requirements. All final hiring decisions are made by our human recruitment team.

Diversity, Inclusion and Accessibility

ProServeIT values diversity of thought and is proud to be an equal opportunity employer. We are committed to creating a diverse and inclusive environment where all people feel supported, connected, and belonging at work. All applications will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.