[Hiring] Global Performance Marketing Manager @Doctoralia Mexico

Role Description

The Global Performance Marketing Manager - B2B will be responsible for paid advertising channels (Meta Ads, Google Ads, LinkedIn Ads, and other relevant upcoming channels) that drive our B2B growth in our mission to help people live longer, healthier lives. You will strengthen our paid marketing team with your deep expertise in paid ads channels and your ability to think analytically and creatively.

This is a hands-on role that combines strategic thinking with day-to-day campaign ownership. You will oversee a multi-million euro annual paid media budget across multiple markets, products and customer segments, while collaborating closely with cross-functional stakeholders. Success in this role will be driven primarily by your ability to develop strategy, work full-funnel, solve complex performance challenges, and execute at a high level.

How will you make an impact?

• Be the global subject matter expert and owner for paid advertising in lead generation at Docplanner, especially in Meta, Google, TikTok and LinkedIn Ads.
• Ensure the highest possible volume of leads from paid marketing channels while ensuring lead quality and staying within budget and CPA goals.
• Provide data-driven guidance to content and design teams on creative concepts, messaging, formats, and offers.
• Set up structured creative tests and turn insights into scalable best practices.
• Proactively identify creative opportunities and drive a strong pipeline of new assets across markets.
• Manage and develop paid marketing specialists across different markets, providing guidance, feedback, and support in their daily work.
• Identify and implement AI-powered workflows to reduce manual, repetitive tasks and enable teams to operate more efficiently at scale.
• Serve as strategic advisor and mentor for your direct reports and other team members on matters related to paid ads.
• Forecast, set, and monitor pacing for the channel budgets in consultation with local marketers to ensure all stakeholders have an overview of spending.
• Develop new hypotheses for how to improve paid advertising approach and work with paid marketing specialists across local teams to implement tests based on them.
• Regularly analyse performance of paid marketing campaigns and recommend improvements to campaigns based on insights generated.
• Support junior paid marketing specialists in their skill and knowledge development while not being afraid to “get your hands dirty” with day-to-day work.
• Proactively bring solutions to improve processes and workflows as budgets and the organisation grow.

Qualifications

• Deep paid marketing experience with 6-8+ years managing paid ads campaigns hands-on, ideally in international high-growth or performance agency environments.
• An opinion and point of view on topics like: hooks, ad formats, and making the connection between ads that attract attention and ads that convert.
• A proven track record in managing and executing paid marketing strategies that have a direct impact on company revenue.
• Strong analytical and reporting skills to connect campaign, funnel, and business metrics in order to identify opportunities and root causes of underperformance.
• Experience using AI to analyze performance trends, generate testing hypotheses, and uncover growth opportunities.
• Ability to give feedback, structure priorities, and help others grow.
• Familiarity with modern targeting strategies and automation in the ad platforms - while still using tried and true techniques for ad optimization.
• A strategic thinker who enjoys hands-on execution.
• Strong project management skills with ability to work cross functionally, manage, implement and analyse various initiatives in a fast-paced environment.
• Strong level of business English and secondary language amongst the following would be a plus: Portuguese, Spanish, Italian, German, Polish.

Requirements

• Experience in managing paid advertising budgets and campaigns.
• Ability to work collaboratively with cross-functional teams.
• Strong communication skills for stakeholder management.

Benefits

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
• Local perks depending on your location, such as meal vouchers, transport allowances, or extended parental leave.
• Career growth opportunities through learning and cross-functional projects.
• Remote work and flexible hours, valuing results over rigid schedules.