[Hiring] Global Digital Marketing & Content Manager @Coats

Role Description

The Digital Marketing Manager leads the planning, development, execution and measurement of Coats' global digital marketing strategy and content activity, translating business, company and brand priorities into audience-led strategies across our global website, LinkedIn, search, content and performance measurement.

This is a strategic and hands-on role in a small but scrappy global Brand & Communications team. The role requires:

• Strong B2B marketing judgement
• Excellent written and verbal communication
• Content strategy and execution capability
• End-to-end website ownership
• Performance insight
• Great stakeholder management

The successful candidate must:

• Develop clear, strategic recommendations on our digital marketing approach
• Create and manage content
• Advise stakeholders with trust and credibility
• Work closely with divisional marketing and commercial teams to translate customer needs, value propositions and business priorities into effective digital marketing programmes
• Use AI to do more and unlock new opportunities while employing critical thinking across their work

Qualifications

• 8-10+ years' experience in B2B digital marketing, content strategy and channel management
• Proven experience developing digital marketing strategies linked to business/commercial priorities
• Experience leading enterprise-wide digital marketing programmes, cross-functional governance and/or digital marketing centre-of-excellence initiatives
• Strong content strategy, editorial planning, copywriting, editing and content quality judgement
• Experience managing corporate websites, CMS platforms, SEO, UX, landing pages and content governance
• Strong understanding of LinkedIn strategy, B2B thought leadership and social content performance
• Experience using analytics to generate insights and recommendations
• Ability to communicate clearly with senior stakeholders and translate technical topics into clear and simple business language
• Strong project ownership, prioritisation, quality management and high proficiency in written and spoken English
• Highly organised, with strong project management and prioritisation skills
• Comfortable working at pace and managing multiple priorities

Requirements

• Experience in manufacturing, industrial, apparel, footwear, textiles, materials, chemicals or other complex B2B sectors (Desirable)
• Experience with CRM and marketing automation platforms such as HubSpot (Desirable)
• Experience with AEO/GEO, AI search readiness and structured content (Desirable)
• Experience creating executive thought leadership or corporate communications content (Desirable)
• Experience developing global playbooks, toolkits or content governance models (Desirable)
• Experience managing external agencies, content partners and technology suppliers with clear commercial accountability (Desirable)

Benefits

• Commitment to innovation and excellence
• Diverse and collaborative environment
• Opportunity to make an impact in the textile industry
• Join a global leader with a rich heritage and a forward-thinking approach