[Hiring] Global Audience Insight & Engagement Advisor @Ipas

Role Description

The Audience Insights and Engagement Advisor is responsible for using audience insights, measurement, and performance data to strengthen engagement across Ipas’s communications channels, including digital platforms, email, campaigns, publications, events, and other audience-facing initiatives. This role helps create, disseminate, monitor, and optimize compelling content and communications approaches based on what priority audiences need, value, and respond to.

• Develop and execute audience engagement strategies grounded in audience insights, channel performance, and clear communications goals.
• Track and interpret audience behavior, feedback, and engagement across communications channels.
• Design and maintain reporting systems that measure reach, engagement, conversion, audience growth, message resonance, and campaign effectiveness.
• Exercise decision-making authority for routine audience engagement, channel optimization, and performance reporting decisions.
• Guide country teams in developing audience-informed communications approaches that reflect the Ipas brand.
• Collaborate with Communications and fundraising teams to design campaigns with precise objectives.
• Implement and optimize engagement approaches across paid, earned, shared, and owned channels.
• Actively engage with followers, supporters, partners, and stakeholders across platforms.
• Collaborate with the Content Manager, Audience Engagement Specialist, and other colleagues on audience segmentation and performance metrics.
• Monitor emerging trends, technologies, audience behaviors, and relevant regulations.
• Manage campaign logistics, ensuring adherence to timelines, budgets, and effective communication with stakeholders.
• Present clear, actionable metrics for the CEO Dashboard and other reporting needs.
• Contribute to building the communications and brand ambassadorship capacity of the Ipas network.

Qualifications

• Bachelor’s degree in marketing, communications, digital technology or related field.
• Five years of experience in social/digital marketing and strategic communications in media, non-profit, or agency environment.
• Familiarity with social justice and human rights causes and initiatives.
• Fluency in multiple social media platform management tools and trends.
• Excellent grasp of social media, web and email metrics and best practices (Sprout, Google Analytics, etc.).
• Experience with Microsoft Office Suite.

Requirements

• Some non-English language fluency (preferred).
• Experience in a global nonprofit (preferred).
• Graphic design experience (preferred).

Benefits

• Salary range for US-based candidates is $65,000.00 to $72,000.00.
• Compensation determined by the prevailing market rate in the employee's country and applicable statutory laws.
• Remote work options available from various US states and countries.

Company Description

Ipas is strongly committed to providing a work environment that is free from all forms of harassment, discrimination, and inequity. We recruit, employ, train, promote, and compensate our personnel without regard to personal characteristics protected by law or outlined by Ipas policy.