[Hiring] Senior SEO & AEO Manager @Babylist

Role Description

Babylist is seeking a leader for SEO, AEO, and GEO to guide how expecting and new parents discover us across traditional search and AI-powered platforms like ChatGPT, Google AI Overviews, and Claude. As AI changes how parents research products, get advice, and decide what to buy, discoverability is a priority for Babylist. This role will define and execute that strategy end to end including the roadmap and measurement plan.

You will work at the intersection of technical SEO, content strategy, and structured data to make sure Babylist is accurately understood, cited, and recommended wherever parents look for answers. You will partner with the teams across Marketing, Tech, Merchandising and Partnerships to set direction, present to leaders and the executive team, and drive performance.

This is an opportunity for someone who understands where search is heading and wants to build discoverability for one of the most trusted brands in pregnancy and parenting. The role sits in Growth Marketing.

Qualifications

• You have built and run an AEO program from first principles.
• You write question-based prompts and define the KPIs (citation share, visibility, share of voice).
• You have deep technical SEO skills on a large, complex site.
• You measure results beyond clicks.
• You build with AI.
• Applied AEO or GEO experience, paired with a proven track record owning organic growth results.
• You set content standards that drive organic traffic.
• You are hands-on.
• Nice to have: experience driving discovery through Reddit, YouTube, or short-form video.
• You naturally reach for AI in your work.
• You understand agentic commerce.

Requirements

• Own the organic search roadmap and its KPIs: SEO-driven activated registries against plan, clicks, top-3 rankings, and AEO citation share and visibility.
• In your first 90 days, review our AEO tracking (two overlapping tools today), pick one, and lock the prompt framework and KPIs for Registry, Health and Shop.
• Keep Google rankings stable and growing across the top categories of Babylist’s business.
• Move non-Registry visibility up in the categories where we trail the category leader today.
• Build AI-driven systems with the internal AI Enablement team and Engineering.
• Set the content playbook with Editorial: FAQ structure, update cadence, and what earns citations.
• Partner with marketing to find new discovery channels like social and Reddit.
• Co-own brand search strategy and attribution with Paid Search.
• Publish a monthly and quarterly SEO and AEO reviews for the organization.
• Be the company's source of SEO and AEO guidance across internal communications.
• Tie organic discoverability to actual business impact including traffic that converts to registry signups and revenue.
• Implement an agentic commerce roadmap for Babylist.

Benefits

• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching and flexible spending accounts.
• Generous paid parental leave and PTO.
• Winter Wonder Week: the whole company takes a paid week off at the end of the year.
• Remote work stipend to set up your office.
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.