[Hiring] Founding Growth Marketing Lead @Parkes

Role Description

Own how firms find us, sign up, and tell their peers:

• Turn accountants' curiosity about AI into Parkes sign-ups and firms telling their peers by publishing the most useful AI education in the profession, every single day.
• You own the top of the funnel: awareness, acquisition, viral and referral loops, and the full content loop.
• Work closely with the product team, founders, and earliest customers.

What You'll Do

• Build a growth engine that never stops:
• Make the product the content by filming Parkes doing real firm work.
• Build the "start here" library for AI in accounting with playbooks, prompt packs, templates, and more.
• Turn customers into the channel by capturing wins as clips, posts, and case studies.
• Build the brand, not just the library, giving Parkes a clear point of view and personality.
• Ghostwrite and amplify the founders and team through LinkedIn posts.
• React fast to new models, IRS updates, or industry stories.
• Co-market with partners by creating co-branded content and campaigns.
• Plan around the accounting calendar to teach and acquire in quieter months.
• Measure and cut by tagging everything and attributing sign-ups to content and channels.

How You'll Work

• AI is your team, building systems instead of hiring one.
• Prioritize systems over one-offs with a brand-voice guide and prompt library.
• Your stack is your choice, using daily tools for research and drafting.
• Taste is the job; ensure every piece is accurate and specific.
• Small bets, fast: ship, read the numbers, and iterate.
• Show your work by documenting workflows.

What Success Looks Like

• First 30 Days: Learn the customer, ship daily, and stand up the voice guide, tool stack, and tracking.
• By Day 60: The repurposing pipeline runs, and two customer stories are out.
• By Day 90: The "start here" library has its first five assets, and the referral program is live.
• In year one, content and referrals are our biggest source of sign-ups.

Who You Are: A Builder

• A public body of work you made yourself: accounts, a channel, a newsletter, or campaigns you grew.
• Experience growing a product from zero to its first thousands of users.
• 4+ years in content, growth, or social marketing, ideally at a B2B SaaS or AI startup.
• Daily, hands-on AI fluency with workflows, agents, and automations.
• Strong writing and on-camera comfort.
• A bias to ship, preferring to publish today and fix tomorrow.
• Comfort with numbers: UTMs, attribution, funnels, and the judgment to act on them.

Nice to haves

• Experience in or marketing to accounting, bookkeeping, tax, or other professional services firms.
• Built a LinkedIn audience in a B2B niche.
• Run a referral, community, ambassador, or creator program.

Our hiring process

We use AI-enabled tools in parts of our recruiting process, including assisting in scheduling and interview note-taking. Our hiring team reviews AI-generated outputs and is accountable for hiring decisions.

We welcome applicants who meet many of the qualifications, even if they don’t meet every one. We value diverse experiences and perspectives.

Ignition is an equal opportunity employer. If you need an accommodation during the recruitment process or materials in another format, contact [email protected] .