[Hiring] Founding Growth Marketer @Fitmate Coach

Role Description

We're looking for a Founding Growth Marketer to run consumer acquisition with the founder:

• Manage the paid engine on Meta, including creative and landing pages.
• Work directly with the founder on strategy and budget.
• Handle day-to-day operations: testing calendar, creative briefs, optimizations, and weekly performance reviews.
• This is a founding seat with no media buyer above you or agency involvement.
• Run the spend, feed it creative, and compound the organic side.

Qualifications

• 2–4 years of experience running paid social for a consumer product (D2C, subscription, or app).
• Experience managing a real Meta budget.
• Ability to analyze and discuss CAC trends and diagnostics.
• Strong creative and analytical skills.
• Experience with SEO, content, or social account growth.
• Strong writing skills.
• Passion for health, fitness, and behavior change.

Requirements

• Experience running the account yourself, not just observing.
• Ability to iterate quickly with weekly creative cycles.
• Experience with automation tools (n8n, Zapier, scripts, LLM workflows).
• Comfortable with public failure and learning from it.

Benefits

• Competitive base salary plus performance-based bonus.
• Opportunity to work in a fast-paced environment.
• Contribute to impactful product ideas.
• Work in a culture that values real-life impact over process.

Tools You'll Own from Day One

• Meta Ads Manager, followed by Google, TikTok, YouTube, and Reddit.
• Creative tools for UGC and creator pipeline, CapCut or equivalent.
• Landing pages, quizzes, and A/B testing for funnels.
• Measurement tools: GA4, Meta pixel, CAPI, and blended CAC reporting.
• Klaviyo for email and SMS lifecycle management.
• SEO tooling and social accounts.
• AI tools for research, copy, creative variation, and reporting.