[Hiring] Email & Webinar Marketing Manager @10x Genomics

Role Description

The Email & Webinar Marketing Manager owns two of the most direct lines we have to the research community: our email channel and our global webinar program.

Email is the first priority. You will own how 10x communicates with its database through Marketo, from the send calendar and segmentation to nurtures, deliverability, and results, and you will bring that same discipline to the guidance we give sales teams on the email they send to prospects. Webinars are the second priority and a growth area: you will build a global webinar program on Zoom Webinars that generates leads, feeds the email channel with content, and produces video that gets repurposed across our digital channels.

This is a hands-on channel owner role. You will run the programs yourself, working closely with paid media, social, ABM, content and creative, marketing operations, and regional marketing teams.

What you will be doing:

• Email Marketing (Marketo)
  • Channel ownership: Own the global email strategy, calendar, and governance for all marketing sends to the 10x database.
  • Segmentation and nurtures: Build and maintain segmentation, lifecycle and topic nurtures, and account-based nurture streams in partnership with the ABM team.
  • Execution: Build, QA, and send campaigns in Marketo, including newsletters, product and event communications, and campaign emails.
  • Deliverability and hygiene: Own deliverability, list health, preference management, and compliance with global privacy and consent requirements.
  • Testing and optimization: Run a continuous testing program on subject lines, content, cadence, and timing.
  • Optimize email deliverability and standardize best practices: Monitor, report on, and optimize email deliverability for 10x Genomics Marketo emails.
• Sales Email Effectiveness
  • Guidance: Define the standards, templates, and best practices for prospect-facing email sent by sales.
  • Enablement: Partner with marketing operations and sales enablement to deliver those templates and guidelines.
  • Feedback loop: Use marketing email performance to inform sales email guidance.
• Global Webinar Program (Zoom Webinars)
  • Program ownership: Build and run the global webinar calendar to hit lead volume and quality targets.
  • Production: Own end-to-end webinar execution: platform setup, registration pages, mp4 creation, speaker coordination, and live moderation support.
  • Promotion: Plan and coordinate promotion across email, paid media, social, and web.
  • Lead flow and follow-up: Ensure registration and attendance data flows cleanly into Marketo and Salesforce.
  • Standards and scale: Create the templates, checklists, and playbooks that let the program scale.
• Content Repurposing
  • Repurposing plan: Own the plan for what happens after each webinar.
  • Partnership: Ensure that repurposed content is both legal and brand compliant.
• Measurement and Reporting
  • Own reporting for both channels: email engagement, email-sourced leads and pipeline, webinar registrations, attendance, lead quality, and downstream pipeline.
  • Share what is working and what is not with the digital marketing team.

Qualifications

• 3+ years of B2B email marketing experience with direct ownership of an email channel or program.
• Hands-on experience in Marketo (or equivalent enterprise marketing automation platform).
• Experience planning and executing webinars or virtual events, including promotion and lead handling.
• Bachelor's degree or equivalent experience.

Requirements

• Marketo expertise: Hands-on, current experience building programs, smart campaigns, segmentation, and nurtures in Marketo.
• Email marketing craft: Strong understanding of B2B email strategy, lifecycle marketing, deliverability optimization, and testing.
• Webinar and virtual event execution: Experience running webinar programs end to end on a major platform (Zoom Webinars preferred).
• Project management: Able to run a busy calendar across email and webinars with multiple stakeholders.
• Cross-functional collaboration: Comfortable working with sales, product marketing, content, creative, marketing operations, and regional teams.
• Analytical mindset: Comfortable in Marketo and Salesforce reporting and in spreadsheets.
• Writing judgment: You may not write every email, but you know a good one from a weak one.

Preferred Qualifications

• Experience in life sciences, biotech, or another technical B2B industry.
• Zoom Webinars and Salesforce experience.
• Marketo Certified Expert or equivalent certification.
• Experience building account-based nurture streams or supporting ABM programs.
• Experience repurposing event content into video and social formats.
• Experience developing sales email templates or working with sales enablement tools (Seismic or similar).

Benefits

• Base pay range for this full-time position.
• Eligible for 10x’s equity grants.
• Comprehensive health and retirement benefit programs.
• Annual bonus program or sales incentive program.