[Hiring] Email Marketing Specialist I @CorVel Career Site

Role Description

We are seeking a detail-oriented and results-driven Email Marketing Specialist to join our marketing team. The ideal candidate has hands-on experience managing email marketing platforms and understands how to translate marketing goals into targeted, data-driven campaigns that drive engagement and lead generation. This role is for a self-starter who can manage multiple campaigns, partner cross-functionally with marketing, sales, and IT stakeholders, and ensure email communications are optimized, compliant, and aligned with business objectives.

The Email Marketing Specialist will:

• Develop, build, and execute email marketing campaigns, including newsletters and nurture programs, and events.
• Manage and optimize Marketing Cloud Account Engagement for audience segmentation, list management, and campaign deployment.
• Collaborate with content, digital, and design teams to create compelling email content aligned with campaign objectives and brand standards.
• Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and deliverability metrics; provide actionable insights and recommendations.
• Create and maintain automated nurture programs and drip campaigns to support lead lifecycle and conversion goals.
• Ensure email campaigns follow best practices for deliverability, compliance (CAN-SPAM, GDPR), and accessibility standards.
• Support A/B testing strategies to optimize subject lines, content, send times, and targeting approaches.
• Maintain data quality and segmentation accuracy within email lists; troubleshoot issues related to list hygiene and campaign deployment.
• Partner with Salesforce teams to ensure alignment between email campaigns, CRM data, and lead tracking.
• Document campaign processes, best practices, and workflows; provide support and training to marketing stakeholders as needed.
• Stay current on email marketing trends, platform updates, and industry best practices, recommending improvements as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of hands-on experience in email marketing, marketing automation, or digital marketing.
• Experience with Marketing Cloud Account Engagement (Pardot) or similar email marketing platforms preferred.
• Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.
• Experience building and analyzing marketing campaigns, including reporting and performance optimization.
• Familiarity with CRM systems such as Salesforce and lead lifecycle management processes.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and project management skills, with the ability to manage multiple campaigns simultaneously.
• High attention to detail and strong organizational skills.
• Familiarity with tools such as Marketing Cloud, Beefree, Figma, and Microsoft Office preferred.

Requirements

• Pay Range: $47,061 – $61,126
• CorVel uses a market-based approach to pay and our salary ranges may vary depending on your location.
• For leveled roles (I, II, III, Senior, Lead, etc.) new hires may be slotted into a different level based on assessment during the interview process.

Benefits

• A comprehensive benefits package is available for full-time regular employees and includes:
• Medical (HDHP) w/Pharmacy
• Dental
• Vision
• Long Term Disability
• Health Savings Account
• Flexible Spending Account Options
• Life Insurance
• Accident Insurance
• Critical Illness Insurance
• Pre-paid Legal Insurance
• Parking and Transit FSA accounts
• 401K
• ROTH 401K
• Paid time off