[Hiring] Email Marketing Specialist @Better-Pros

Role Description

Are you a strategic and detail-oriented professional who enjoys building outbound campaigns, optimizing email performance, and turning cold prospects into qualified conversations? We're looking for an Email Marketing & Outbound Specialist to join one of our clients based in Georgia. You'll take ownership of the company's direct outreach strategy, working closely with the Content Strategist / Copywriter to ensure marketing and messaging stay aligned across channels. This is a flexible remote opportunity, ideal for someone who understands segmentation, deliverability, persuasive B2B copy, and the relationship between marketing activity and sales pipeline.

What you'll do:

• Review, clean, validate, and enrich prospect databases, segmenting them according to relevant characteristics and buyer profiles.
• Research appropriate contacts and decision-makers, maintaining organized prospect data and clear tagging in Pipedrive.
• Help prepare the outbound infrastructure, including mailbox setup, domain warm-up, campaign templates, tracking, and list-hygiene processes.
• Design and write multistep outbound email sequences, adapting the approved brandscript for different audiences.
• Develop follow-up, nurture, and re-engagement sequences with calls to action designed to generate qualified conversations.
• Launch and manage campaigns, monitoring responses and ensuring interested prospects receive appropriate follow-up.
• A/B test subject lines, copy, calls to action, and cadence, analyzing performance by campaign and audience segment.
• Track delivery, bounce, open, reply, positive-response, and meeting rates, recommending adjustments based on data.
• Maintain CRM data hygiene, updating tags, activities, follow-ups, and pipeline stages in Pipedrive.
• Coordinate with the client's sales or business-development contacts and contribute to monthly performance reporting.

Qualifications

• Proven experience in B2B email marketing, cold outreach, or outbound lead generation.
• Experience building and managing multistep email sequences.
• Strong understanding of email deliverability and sender reputation.
• Experience with list building, validation, enrichment, and segmentation.
• Experience working with a CRM, ideally Pipedrive.
• Strong English copywriting and written communication skills.
• Ability to analyze campaign metrics and optimize performance.
• Experience working with US-based audiences.
• Strong attention to detail and CRM discipline.
• Ability to work independently and coordinate with content and sales professionals.

Requirements

• Experience marketing SaaS or technical products.
• Experience targeting golf courses, landscaping companies, municipalities, universities, or related industries.
• Familiarity with finite-market or account-based outbound strategies.
• Experience creating nurture and re-engagement flows.
• Knowledge of LinkedIn as a supporting outbound channel.
• Familiarity with B2B data-enrichment and email-verification platforms.

Benefits

• Competitive compensation.
• Flexibility.
• Constant learning and growth.
• Opportunity to work anywhere with one of our +130 active clients across the United States.

Company Description

We've got the opportunity, you've got the talent. We want to hear from you! Apply now.