Role Description
We are looking for a detail-oriented and results-driven Email and Social Media Marketing Specialist to develop, implement, and optimize email marketing strategies that drive engagement, nurture leads, and boost conversions. You won't just be sending emails; you will be crafting personalized, high-conversion customer journeys that directly drive revenue growth.
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Design, update, and maintain the company website and landing pages.
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Create web graphics, banners, and digital marketing assets.
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Manage website content, ensuring branding and messaging consistency.
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Optimize website performance, responsiveness, and user experience.
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Support social media and marketing teams with visual and technical web requirements.
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Monitor website analytics and recommend improvements.
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Maintain website security, integrations, and user access permissions.
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Handle our company's social media accounts (X, Tiktok, Pinterest, YouTube, IG, LinkedIn).
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Plan, create, and execute email campaigns, including newsletters, promotions, and automated workflows.
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Segment audiences for personalized and behavior-based campaigns.
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Manage and maintain email databases to ensure accuracy, list health, and deliverability.
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Conduct A/B testing on subject lines, content, and CTAs to improve performance.
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Monitor and report on key email metrics (open rates, CTR, conversions, unsubscribe rates).
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Ensure compliance with email regulations (GDPR, CAN-SPAM, etc.).
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Work with sales and marketing teams to align strategies with business goals.
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Collaborate with designers and copywriters to produce compelling, on-brand email content.
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Provide insights and recommendations based on campaign performance data.
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Continuously refine segmentation, personalization, and automation strategies.
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Stay updated on email marketing best practices, industry trends, and emerging tools.
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Explore integrations with CRM, website, and paid marketing channels to enhance results.
Qualifications
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Proven experience in email marketing, with a strong track record of managing successful campaigns.
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Proficiency with email marketing tools (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar).
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Strong understanding of audience segmentation, automation, and deliverability best practices.
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Analytical mindset with the ability to interpret data and optimize campaigns.
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Excellent copywriting and communication skills.
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Highly organized, detail-oriented, and able to manage multiple campaigns at once.
Requirements
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Computer Processor: Minimum 5th generation Intel i5 processor or equivalent.
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Computer Memory/RAM: Minimum 4.00 GB.
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Computer Operating System: Windows 10 or Mac OSX - No Linux, Unix, or any operating system other than what is required.
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Internet Speed: Running on a 5.0 MBPS plan or higher (Both primary and backup).
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Headset: Noise-cancelling headset connected via USB port (REQUIRED).
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WebCam: At least 3 megapixels capable of 720p recording.
Benefits
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Competitive Salary + Commission Package.
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Healthcare.
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One (1) Week Paid Vacation.
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Additional Incentives and Bonuses.
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An inspiring and fun work environment with endless career advancements and much more!