[Hiring] eCommerce Marketing Manager @Trulieve

Role Description

The Manager leads eCommerce merchandising across assigned Trulieve digital storefronts, using customer behavior, category, assortment, inventory, promotional, and performance data to improve how customers discover and shop products. This role owns digital store presentation, product discovery, category and promotional merchandising, storefront accuracy, and performance optimization.

• Lead eCommerce merchandising across assigned digital storefronts, using category, assortment, and customer shopping data to determine how products are organized, prioritized, promoted, and discovered.
• Own product discovery and digital store presentation, including product ranking, categories and collections, navigation, filters, product linking, onsite search, and promotional placement aligned to state assortment, inventory, and business priorities.
• Optimize key customer entry points and landing pages as “mini stores,” ensuring customers entering the site are presented with relevant products, categories, promotions, and clear paths to continue shopping.
• Use Power BI, GA4, and storefront performance data to understand how customers shop, identifying opportunities across entry, product discovery, browse, search, add to cart, and checkout that can improve the shopping experience and conversion.
• Working with state leaders, align learnings clear merchandising actions pages to improve, navigation or linking changes, and promotional opportunities in partnership with Pricing & Promotions, Web Content, Retail, Product Information, CRO, and other cross-functional teams.
• Monitor & build weekly read-outs of insights related to digital merchandising KPIs and operating standards, including product discovery, add-to-cart, checkout completion, conversion, category and entry-page performance, product readiness, promotional accuracy, and storefront quality.
• Help transition the eCommerce merchandising team to the future operating model, setting priorities, QA standards, runbooks, escalation paths, and team responsibilities while preparing product data, taxonomy, merchandising rules, and promotional requirements for Akeneo PIM, Adobe Catalog Service, Talon.One, and Hyper.

Qualifications

• Preferred (not required): Bachelor’s and/or Master’s degree: Marketing, Advertising, and/or Data/Business Analytics/Science
• 3-5+ years of eCommerce experience, preferably in high-volume retail or CPG. Cannabis industry preferred.
• Proven track record in improving digital customer experiences and driving revenue through merchandising and conversion optimization (Analytics, A/B testing, Search, SEO, Deep links, Journeys)
• Strong understanding of mobile-first UX, performance metrics, A/B testing, and eCommerce platforms. Adobe Commerce/Magento/Adobe Experience Manager (AEM) preferred.
• Required Technology proficiency: Enterprise CX/UX/UI, CMS, PowerBI, AEM, CRM, eCommerce, GA, GTM or similar
• Project Management: ability to manage multiple projects and deadlines
• Belief in relationship building and working as part of a team to achieve goals/results
• Excellent interpersonal and communication skills, thrive in matrix environments, and adept at building relationships with cross-functional stakeholders.

Requirements

• Please apply directly through our official careers site or authorized recruitment channels. Using third-party application services may create issues with your applicant profile and lead to processing delays.
• Salary will be commensurate with experience.

Benefits

• A comprehensive benefits package including paid time off is offered with this position.

Company Description

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.