[Hiring] Ecommerce Marketing Lead @HyperionDev

Role Description

We’re looking for an Ecommerce Marketing Lead to make the journey clearer, more compelling, and more effective at HyperionDev. You’ll lead our creative, brand, and product marketing team, bringing together audience insight, course positioning, content, and design to improve how we present and market our courses. You’ll give particular attention to our website, helping prospective students find the right course, understand its value, and progress towards enrolment.

Working closely with our Head of Paid Media and growth team, you’ll connect the demand generated through paid media, SEO, and CRM with a persuasive, consistent experience across course pages, campaigns, and the application journey. This is a leadership role for someone who combines commercial judgement with strong creative and product marketing instincts.

Responsibilities

• Website Experience & Conversion: Improve the website and course pages to help prospective students find the right course and progress towards enrolment.
• Product Marketing & Positioning: Develop clear, compelling course propositions and messaging informed by student needs, market research, and competitor insight.
• Course Launches & Campaigns: Lead coordinated marketing plans for new and existing courses, aligning creative, messaging, and delivery across teams.
• Brand Management: Maintain a consistent brand identity and voice across the website, campaigns, and customer communications.
• Creative & Team Leadership: Lead and develop copywriters, designers, and brand/product marketers, setting clear priorities, briefs, and quality standards.
• Customer Journey Optimisation: Work with growth, admissions, and development teams to identify and reduce friction from initial interest through to enrolment.
• Performance & Reporting: Track conversion and commercial results, using insights to prioritise improvements and communicate their impact.

Qualifications

• At least 5 years’ experience in e-commerce, digital or product marketing, including 2 years managing a multi-disciplined team.
• Demonstrated success improving website conversion and driving measurable growth in sales or customer acquisition.
• Experience developing product positioning, messaging, and integrated marketing campaigns.
• Experience managing copywriters, designers, and marketing specialists.
• Strong analytical skills, with the ability to translate customer insights and performance data into actionable improvements.
• Proven ability to collaborate with growth, sales, and development teams to deliver commercial objectives.

Requirements

• Experience in education, edtech, or a business with a considered purchase and longer customer decision cycle.
• Experience leading brand and product marketing across multiple products or markets.
• Practical experience with A/B testing, customer journey optimisation, and website analytics tools.
• Experience planning and delivering product launches.
• A relevant qualification in marketing, business, or a related discipline.

Benefits

• Flexible & remote working: We are a remote-friendly organisation and offer flexible work options.
• Generous annual leave and medical benefits: We provide up to 19 annual leave days as part of our leave policy, as well as health insurance or medical aid benefits for our staff.
• Join the heart of tech in Africa, the US, and Europe: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments.
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most.