[Hiring] E-Commerce and Trade Manager @Sierra Bullets

Role Description

The E-Commerce & Trade Marketing Manager oversees day-to-day e-commerce operations, trade marketing initiatives, and trade show planning for Sierra Bullets and Barnes Bullets. This role manages both brands’ online storefronts and Amazon presence, directs e-commerce projects with the web development team, and serves as the primary marketing contact for dealers, retailers, and distributors.

This position owns the planning and execution of consumer and sales trade shows, manages apparel and marketing material inventory, and ensures internal teams and retail partners have access to accurate, current marketing assets. The manager works closely with Sales, Marketing, Product Management, Customer Service, Operations, and external partners to support online sales, retail programs, and consistent brand presentation.

The ideal candidate is highly organized, detail-oriented, and comfortable taking ownership of multiple projects, vendors, and deadlines. Success in this role requires both strategic thinking and hands-on execution, with an emphasis on driving e-commerce growth and supporting trade marketing initiatives.

• Lead direct-to-consumer and brand marketing initiatives across e-commerce and marketplace channels for Sierra Bullets and Barnes Bullets.
• Manage day-to-day e-commerce operations for both brands, including product listings, website content, online merchandising, promotions, and the overall consumer shopping experience.
• Manage the web development team’s work on e-commerce initiatives, establishing priorities, defining project requirements, coordinating timelines, and reviewing completed work.
• Identify and implement opportunities to improve website functionality, conversion rates, average order value, and consumer retention.
• Manage the Amazon storefront and drive marketplace growth through listing optimization, branded content, merchandising, promotions, and ongoing performance analysis.
• Manage weekly marketing email campaigns for both brands in collaboration with each brands’ Marketing Manager, coordinating campaign calendars, messaging, creative assets, product features, promotions, and send schedules.
• Build, test, and deploy email campaigns, ensuring accurate content, working links, appropriate audience targeting, and consistent brand presentation across desktop and mobile.
• Monitor email campaign performance, including engagement, conversions, and revenue, and identify improvements.
• Collaborate with executive leadership to align marketing strategy and priorities with business objectives and consumer and customer needs.
• Plan and coordinate consumer and sales trade shows, buy group shows, dealer events, and other industry events from initial planning through post-event follow-up.
• Manage event logistics, including registration, booth space, booth design and setup, freight, product displays, promotional materials, staffing coordination, and vendor relationships.
• Attend and represent the brands at Sports Inc. and NBS buy group shows, SHOT Show, NASGW, and other shows and events as needed.
• Manage trade show assets and inventory, ensuring booths, displays, equipment, and materials are maintained, organized, and ready for use.
• Serve as the primary marketing point of contact for retailers, dealers, and distributors, coordinating requests for product images, descriptions, sales collateral, promotional materials, and other branded assets.
• Partner with the Sales team to develop and execute wholesale and dealer marketing initiatives, promotional programs, brand partnerships, and product launch support.
• Manage the digital asset management system (DAM), maintaining accurate, organized, and current assets for internal teams, sales representatives, and retail partners.
• Lead branded merchandise and apparel initiatives from planning through execution, including product selection, sourcing, design coordination, ordering, and distribution.
• Oversee the ordering and replenishment of printed collateral, promotional materials, and other marketing supplies.
• Manage apparel and marketing material inventory, including tracking quantities, forecasting needs, coordinating distribution, and maintaining appropriate stock levels.
• Coordinate with Creative, Product Management, Customer Service, and Operations to ensure timely campaign execution, accurate product information, and readiness for website updates, retailer needs, trade shows, and product launches.
• Analyze consumer data, e-commerce results, and campaign performance to identify opportunities and improve marketing effectiveness.
• Manage assigned campaign, project, and event budgets, including vendor quotes, purchase orders, invoices, and expense tracking.
• Conduct competitive research and gather feedback from consumers, retailers, and dealers to inform e-commerce and trade marketing decisions.
• Maintain brand standards and consistent messaging across digital channels, retail materials, trade show displays, and promotional merchandise.
• Perform other duties as assigned.

Qualifications

• Demonstrated ability to manage e-commerce operations, trade marketing programs, and event logistics.
• Experience managing e-commerce platforms, product catalogs, online merchandising, and promotional content.
• Ability to direct web development projects, communicate business requirements, prioritize requests, and evaluate completed work.
• Strong organizational and project management skills with exceptional attention to detail.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to build and maintain productive relationships with retailers, dealers, vendors, and internal teams.
• Experience managing inventory, purchasing, vendors, and project or event budgets.
• Ability to interpret performance data and translate findings into actionable improvements.
• Proficiency with Microsoft Office Suite, including Excel, Word, and PowerPoint.
• Ability to manage multiple priorities independently while meeting deadlines.
• Willingness and ability to travel to required trade shows, buy group shows, and other industry events, including occasional evening and weekend commitments.

Requirements

• Experience with BigCommerce, or a comparable e-commerce platform.
• Experience managing Amazon storefronts through Seller Central or Vendor Central.
• Familiarity with Google Analytics, email marketing platforms, and e-commerce reporting tools.
• Experience managing a digital asset management system.
• Experience coordinating both consumer and business-to-business trade shows.
• Experience supporting retailer, distributor, or buy group marketing programs.
• Knowledge of the shooting sports, hunting, or outdoor recreation industry.

Educational Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant professional experience.

Experience Required

• 3–5 years of relevant experience in e-commerce, trade marketing, event management, or related marketing roles.
• Demonstrated experience independently managing projects, external partners, and deadlines.
• Experience coordinating trade shows and supporting dealer or retailer marketing needs.

Licensing or Other Special Certifications Required

• Legally eligible to work in the US and to handle ITAR controlled documents.