[Hiring] Ecommerce Manager @MAK Talent

Role Description

We are working with a client that is a rapidly growing sustainable fashion e-commerce brand made up of smart, creative, and thoughtful people who are passionate about using their work as a force for good. We are working together to grow a household name brand and push the fashion industry in a more sustainable direction.

Qualifications

• 3+ years e-commerce and marketing experience, primarily in D2C or start-up environments.
• BA/BS degree or equivalent life experience.
• Proven achievement in creating data-driven strategies and solutions to support increases in conversion, AOV and LTV business objectives.
• Strategic, analytical and creative thinker.
• An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market.
• Proven experience in managing multiple functions in a fast paced, changing environment.
• Excellent written and verbal communication skills and thirst for collaboration.
• Strong grasp of business strategy and the ability to prioritize opportunities.
• Able to maintain high standard of confidentiality and professionalism.
• Understanding of sustainable fashion, ethical fashion, and/or social enterprise preferred.

Requirements

• You thrive in an environment that allows you to focus on high-impact growth strategy alongside day-to-day campaigns.
• You are hardworking and resourceful, with an insatiable thirst for knowledge.
• You have a deep understanding of Shopify+ and a sharp technical eye for CRO and website optimization.
• You are data driven and view things with a mobile first approach.
• You are passionate about testing and iterating to find efficiency at every stage of the funnel.
• You are excited to create a best-in-class site experience for customers.
• You are collaborative and can work with cross-functional teams at all levels of the organization.
• You can set strategy and vision, but are not afraid to execute at a tactical level.
• You are highly motivated and able to think strategically and independently.
• You are an exceptionally organized self-starter who can prioritize well in a high growth environment.
• You are attentive to detail and can manage tight deadlines.
• You respond positively to constructive feedback and adapt quickly to change.
• You are a great team player, leader, and individual contributor.
• You are humble, hungry, and smart (in that order).

Responsibilities

• Develop and manage iteration of our ecommerce strategic roadmap including scoping, prioritization, execution and measurement.
• Maximize online sales through constant testing, site optimization, UI/UX and improving online customer experience.
• Collaborate with brand marketing to present brand and product stories online in a compelling way.
• A/B Test website creative, layout, and offers to better understand and optimize our website.
• Manage outside agency partners for web design, web management and development, and SEO.
• Develop onsite lead generation strategies to drive “shallow conversions”, e.g., sampling, quizzes, etc.
• Be the expert on e-commerce best practices and competitors to understand trending behaviors in the marketplace.
• Collaborate with cross-functional teams to grow engagement, revenue and optimize the overall customer experience.

CRM (Email/SMS)

• Apply a data-driven approach to identify, evaluate and prioritize strategic initiatives that increase engagement and optimize lifetime value.
• Own large email marketing channel, including batch, lifecycle programs, triggered, and transactional emails.
• Spearhead the growth of a customer-centric SMS strategy to improve the customer journey.
• Conceptualize, build, and iterate on a best-in-class loyalty program to drive enrollment, engagement and retention/reactivation of customers.
• Apply learnings from consumer-level data and behavior to develop segmented audience-based campaigns, journeys and automations.