[Hiring] Director, Performance Marketing & Customer Acquisition @Aptive Environmental

Role Description

We are seeking a hands-on, strategic, and highly analytical marketing leader to join our Aptive team! This is a full-time Director, Performance Marketing & Customer Acquisition (B2C) position located in Provo, Utah or remotely.

This leader will drive profitable consumer growth through paid media, affiliate partnerships, and new acquisition channels. They will own the acquisition budget, channel mix, forecasting, and performance across the full funnel—from awareness and qualified lead generation to paying customers and long-term value.

The ideal candidate has personally owned substantial B2C paid media budgets and brings recent, hands-on experience building, managing, and optimizing campaigns. They can explain campaign performance in detail, make informed budget decisions, and defend investment recommendations with clear financial reasoning. This role combines direct execution with team and agency leadership, partnering closely with Search, Web, CRM, Brand, Inside Sales, and Operations to improve acquisition results.

Responsibilities

• Own Aptive’s B2C acquisition strategy across paid media, affiliate, publisher, marketplace, pay-per-call, and partner-sourced demand.
• Remain directly involved in advertising platforms and campaign performance.
• Establish and manage channel targets for cost per qualified lead, customer acquisition cost, return on ad spend, and payback.
• Own annual acquisition budget planning, monthly forecasting, and daily and weekly pacing.
• Improve acquisition efficiency through disciplined testing and optimization.
• Identify, test, and scale new acquisition channels and growth partnerships.
• Develop measurable awareness and consideration programs.
• Improve digital conversion through systematic testing of landing pages and offers.
• Establish lead quality, routing, and speed-to-contact standards.
• Own the financial case for acquisition investment.
• Present and defend budget recommendations to Finance and executive leadership.
• Measure incrementality beyond platform-reported conversions.
• Lead the marketing technology and measurement function.
• Establish source-level reporting that connects marketing spend to qualified leads.
• Maintain acquisition forecasts by channel, market, and month.
• Lead a disciplined experimentation program.
• Apply AI and automation to improve campaign analysis and execution.
• Partner across various departments to improve the full customer acquisition funnel.
• Lead and develop two direct reports and a team of three.
• Manage agencies and external partners.
• Communicate performance, decisions, and risks clearly to executive leadership.
• Build scalable processes and systems as Aptive’s digital business grows.

Qualifications

• Bachelor’s degree in marketing, business, economics, statistics, communications, or a related field.
• 10+ years of relevant marketing experience, including substantial B2C paid media and direct customer acquisition experience.
• Demonstrated personal ownership of annual paid media budgets of approximately $10–20 million or more.
• Recent, hands-on expertise in Google Ads and Meta Ads Manager.
• Proven results growing consumer lead volume and acquired customers.
• Ability to discuss specific budgets, channel allocations, performance targets, and actual results in detail.
• Experience connecting paid media investment to downstream lead quality and customer value.
• A track record of reallocating budget across channels based on performance.
• Experience launching and scaling at least one new acquisition channel or growth partnership.
• Practical fluency in incrementality, experimentation, attribution limitations, and marketing measurement.
• Experience leading internal teams and agencies while remaining directly involved in campaign decisions.
• Strong executive communication skills.

Preferred Qualifications

• Experience in home services, local services, franchising, or another consumer business operating across multiple markets.
• Experience with pay-per-lead, pay-per-call, affiliate, publisher, marketplace, or recurring-revenue models.
• Experience connecting digital acquisition to inside sales or offline transactions.
• Demonstrated use of AI and automation to improve marketing productivity.
• Professional certifications in digital advertising, marketing analytics, or experimentation.

Benefits

• Annual salary + merit bonus
• Group health, dental, and vision plans
• Pet insurance, life insurance, and EAP benefits
• 401(k) with employer match up to 4%
• Paid holidays and paid time off
• Opportunity for advancement
• Upbeat and exciting company culture and much more!

Company Description

Aptive Intelligent Pest Control™ is redefining the industry with a smarter, more proactive approach to pest control. By analyzing millions of pest data points across neighborhoods, pest activity, and weather patterns, Aptive tailors treatment plans to help homeowners stay one step ahead.

Our culture is built on accountability, discipline, and high integrity—we work hard and have fun doing it. Aptive has been recognized for both its impact and workplace culture, including Inc. Magazine’s Best in Business and Best of State, Glassdoor’s Top 100 U.S. Workplaces, and Entrepreneur Magazine’s Best Companies in America.