[Hiring] Director, Performance Creative Strategy @Fanatics Betting & Gaming

Role Description

As Director, Performance Creative Strategy at Fanatics Betting & Gaming (FBG), you are responsible for defining the strategic priorities, audience opportunities and learning agenda that shape Fanatics Casino performance creative. This role is the strategic link between player insight, creative development and performance results, ensuring the right problems are being solved and that learnings continuously inform future briefs across acquisition, engagement and retention.

Key Responsibilities

• Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
• Build and evolve the Casino creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
• Translate business objectives and player insight into clear, inspiring briefs for the internal creative agency, including scripts, hook variations and iteration briefs on winning concepts.
• Own the Casino testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
• Drive a high-velocity testing program across hooks, openers, formats, offers and creators, continuously improving hit rate and speed to learning.
• Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
• Write concise test readouts and maintain a living library of what works for Casino players.
• Identify and define the performance territories, audience tensions and messaging opportunities to support creative briefs.
• Embed performance requirements into brand and full-funnel campaign briefs from the outset.
• Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions.
• Source player insight, competitor ad libraries, creator content and platform trends to identify new angles and white space.
• Lead performance strategy/creative insight sessions and contribute a strong POV to creative brainstorms.
• Present performance learnings and recommendations in GTM forums and monthly reviews.
• Lead, mentor and develop an Associate, building their craft in briefing, analysis and testing.

How This Role Connects Across the Team

• Partners with the internal producer to keep briefs, priorities and the content calendar aligned.
• Partners with the Casino Creative Studio and Integrated Marketing to shape high-quality output.
• Partners with Brand and Integrated Marketing to embed performance best practice into campaigns.
• Partners with Media, Analytics and CRM to define success measures and read results.
• Works with Legal, Compliance and Creative Operations to keep all creative compliant.
• Partner with the affiliates teams to produce UGC briefs aligned to channel best practice.

Qualifications

• 8+ years of experience in creative strategy, performance creative or brand strategy.
• 3+ years leading creative strategy for a fast-growing D2C brand, mobile app, gaming or casino business.
• Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it.
• Deep knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks.
• Proven track record building and running creative testing programs at volume.
• Strong analytical skills, with the ability to read performance data and translate them into clear recommendations.
• Excellent storytelling and writing skills, from a 6-second hook to a campaign narrative.
• Experience influencing brand and integrated campaigns across matrixed teams without direct ownership.
• Experience managing and developing direct reports.
• Willingness to travel occasionally for team meetings and Fanatics events.