[Hiring] Director of Programmatic @Envision Horizons LLC

Role Description

The Director of Programmatic Media is the internal authority on how Envision Horizons runs DSP and programmatic across retail media. This is a subject-matter-expert and enablement role, not an account role. You define our programmatic methodology, build the standards the DSP team works to, train the function, and keep EH ahead of platform change across both onsite and offsite display, video and CTV, and audience strategy built on retailer first-party data. You do not manage a book of clients or own account P&L. Your success is measured by the strength and repeatability of our programmatic capability, adoption of the medium across our client base, adoption of MyHorizons, and growth in managed ad spend.

How You’ll Make An Impact

• Best Practice & Capability:
  • Define EH’s best-practice methodology for programmatic: audience strategy, line-item structure, supply strategy, bidding and pacing, creative rotation, frequency management, and incrementality measurement across Amazon DSP, The Trade Desk, and retailer-specific programmatic offerings.
  • Build the audience and measurement frameworks that use retailer first-party data, and codify methodology into playbooks, SOPs, QA standards, and MyHorizons.
  • Set benchmarks and diagnostics for programmatic health and define how teams interpret them.
  • Serve as senior technical escalation for complex DSP problems, advising the strategist rather than taking the keys.
• MyHorizons Platform & Automation:
  • Act as the programmatic function’s product partner to MyHorizons: identify, scope, and test new platform features for DSP and programmatic.
  • Increase use of MyHorizons across all EH team members, not only the DSP team.
  • Drive adoption of campaign automation within MyHorizons across the programmatic function.
• Internal Training & Enablement:
  • Run a regular internal training program for the DSP function: structured onboarding, recurring workshops, a defined skill ladder from junior trader to senior strategist, and refresher sessions as platforms change.
  • Maintain a steady cadence of internal trainings that keep the whole strategist team current.
• Partnerships, Betas & Clean Rooms:
  • Work directly with retailer and DSP stakeholders to secure early access to beta features and programs for the agency.
  • Develop clean-room expertise such as Amazon Marketing Cloud and retailer clean rooms for audience building, measurement, and incrementality.
  • Identify, evaluate, and vet third-party vendor and technology partners.
  • Assess emerging programmatic channels and decide what EH adopts and recommends.
• Adoption & Managed Spend Growth:
  • Drive adoption of programmatic across our client base and grow the managed ad spend EH runs in this medium agency-wide.
• Scope & Accountability:
  • This is an internal expert and enablement role. No account ownership, no client P&L, no relationship management.

Key Performance Indicators

• Growth in managed ad spend in programmatic across the entire agency.
• Adoption of programmatic across EH’s client base.
• Adoption of MyHorizons across EH team members.
• Adoption of campaign automation within MyHorizons.

Qualifications

• Deep, hands-on programmatic expertise with demonstrated mastery of at least Amazon DSP and The Trade Desk.
• Experience building programmatic measurement, especially audience strategy and incrementality, using retailer or first-party data.
• A history of building methodology and standards, not only running campaigns.
• Direct experience running internal training and upskilling programs.
• Experience working with a campaign management or automation platform.
• Experience vetting and selecting third-party vendors or ad-tech partners.
• Working knowledge of clean rooms such as Amazon Marketing Cloud.
• Demonstrated ability to build relationships with retailer and DSP stakeholders.
• Comfort working across distributed, offshore teams.

Benefits

• Competitive base salary and commission.
• Fully remote culture with collaborative hubs in various cities.
• Comprehensive health, vision, and dental insurance with a minimum company contribution.
• 401(k) match to plan for your future.
• Flexible PTO and wellness days.
• Career growth support and ongoing learning opportunities.
• Engaging virtual team events and activities throughout the year.
• Partnership with Talkspace for free mental health support.