[Hiring] Director of Marketing Operations @Abbi Kirsten Collections

Role Description

We need one person who can own strategy in marketing and become the right hand to Abbi. Not a project manager who waits for direction. A leader who can look at this business, find the money we’re leaving on the table, build the plan, develop the team, and run it.

Fair warning about the first six months:

• Initially, you’ll be leaning into execution.
• Learning the audience, getting inside the funnels, fixing what’s held together with tape, and hiring more operational support underneath you.
• After that, the job becomes what it’s meant to be: you leading strategy and a team.

If “I’ll build it, then I’ll lead it” sounds like your kind of thing, keep reading.

THE JOB:

• Find the growth:
  • Look at this business the way a good investor would.
  • Identify leaks and under-fed opportunities.
  • Own the marketing plan across launches, evergreen funnels, content, audience growth, and retention.
  • Dig into the numbers and customer behavior to identify revenue opportunities.
  • Improve the customer journey to increase purchases and retention.
  • Run thoughtful tests and experiments, analyzing results.
  • Advise Abbi when a shiny new idea is a distraction.
• Run the marketing:
  • Turn the plan into a calendar, a team, and results.
  • Lead launch strategy end-to-end.
  • Scale proven evergreen offers.
  • Set goals, numbers, and deadlines, and hold the line on them.
  • Direct the people doing the work: ads, creative, content, tech, ops.
  • Spot bottlenecks before they cost growth.
• Build the bench:
  • Lead by doing first, then step fully into leadership.
  • Identify gaps in the team, hire and onboard while protecting revenue.
  • Set up systems, docs, and rhythms for smooth operations.
  • Make ownership clear: who decides what, and by when.
  • Coach people into doing their best work.
• Be Abbi’s second brain:
  • Pressure-test ideas before they become projects.
  • Bring recommendations and solutions, not just problems.
  • Anticipate issues and flag them early.
  • Disagree with Abbi when necessary; she values it.
  • Free Abbi to focus on her core responsibilities.

THE NUMBER YOU OWN:

• Total revenue and revenue per launch.
• Evergreen funnel revenue and conversion rate.
• Customer lifetime value and repeat purchase rate.
• Email list growth and engagement.
• Membership retention.
• Cost per acquisition across paid channels.
• Percentage of marketing work executed by the team vs. by you.

WHAT A GREAT FIRST YEAR LOOKS LIKE:

• One clear marketing plan connecting offers, launches, funnels, and content.
• Scaled evergreen revenue showing up predictably each month.
• Launches that outperform previous ones with clear reasons.
• A repeatable process for finding, testing, and scaling opportunities.
• A small team that knows their responsibilities and meets metrics.
• Abbi spending most of her week creating, not coordinating.
• You spending most of your week on strategy, not tasks.
• More revenue, a stronger team, and a founder with a balanced calendar.

YOU’LL LOVE IT HERE IF:

• You get excited about improving a business.
• You focus on what is most important.
• You’ve identified opportunities others missed and built plans to realize them.
• You appreciate a supportive team of women.
• You value autonomy and accountability.
• You prefer building something long-term over collecting titles.
• You can switch between strategy and execution seamlessly.
• You bring energy and enjoy hard work for meaningful outcomes.

YOU’LL HATE IT HERE IF:

• You need a large existing team and everything handed to you.
• You want to focus solely on strategy from day one.
• You go quiet when you disagree.
• You need someone to check on you.
• You’re looking for a short-term position.

Requirements

• 7+ years in marketing, growth, and business strategy, including leading marketing strategy at a growing online business.
• Reported directly to a founder or CEO as a thought partner.
• Built and ran marketing across evergreen funnels, launches, customer journeys, audience growth, and retention.
• Used data to identify opportunities and produce measurable results.
• Led teams and managed contractors across several marketing functions.
• Hired, developed, and handed over ownership to team members.
• Built systems, processes, and accountability for seamless execution.
• Excellent communication skills and proactive action.
• Experience working remotely with a distributed team.
• Used AI tools to enhance efficiency while maintaining brand authenticity.
• Leads with excellence in all aspects.
• Curiosity about craft experience is valued, but not required.

NICE TO HAVE:

• Familiarity with online education, memberships, coaching, digital products, or creator businesses.
• Experience scaling a seven-figure business through marketing.
• Experience running both evergreen and launch-based revenue.
• Experience building or rebuilding a marketing team from a messy starting point.
• Familiarity with Asana, Google Workspace, WordPress, Thinkific, Slack, Zapier, Stripe, SamCart, or similar tools.

Benefits

• $100,000–$115,000 base salary, depending on experience.
• Quarterly performance bonuses.
• Full-time, W-2, fully remote in the U.S.
• Paid time off and company holidays.
• Flexible schedule based on trust and ownership.
• Direct partnership with the founder and real influence over company direction.
• Opportunity to build and lead your own team.