[Hiring] Director, Brand Marketing and Operations @Praxis

Role Description

Praxis supports Christian founders, funders, and creative leaders doing redemptive work in business, the nonprofit world, and wider culture. Our Media, Brand and Product team leads the third of Praxis' three tasks, activating the redemptive potential of God's people through ideas, stories and formational experiences such as The Praxis Course. We are hiring a Director, Brand Marketing & Operations to ensure our work reaches the people it is built for, connects to the other two tasks, and runs on clear plans and measures.

This is a Brand Marketing and Operations role, with time split evenly between the two:

• Brand Marketing:
  • Define who Praxis is trying to reach.
  • Map how each audience finds and grows with Praxis.
  • Lead brand planning, brand management, and go-to-market plans for launches and campaigns.
  • Focus on where and how Praxis shows up for each audience across owned channels and partners.
• Operations:
  • Design and run the team's planning cadences, processes, and budget tracking.
  • Run learning loops to test KPIs and committed outcomes.
  • Serve as the primary link to Praxis Internal Operations.

Qualifications

• At least ten years of experience in brand and growth marketing.
• Fluent in growth and performance marketing.
• Strong understanding of audiences and customer journeys.
• Experience in building plans, cadences, and scorecards.

Requirements

• Define and maintain Praxis' priority audience segments.
• Map the audience journey for each priority audience.
• Run audience research and turn findings into actionable briefs.
• Build and shepherd the annual Media, Brand and Product brand plan.
• Lead integrated go-to-market plans for launches and campaigns.
• Support host recruitment and Course growth campaigns.
• Manage the Praxis brand day to day.
• Inform where and how Praxis shows up for each target audience.
• Set growth targets and track them across various channels.
• Design and run experiments on messaging and conversion paths.
• Integrate and own the Media, Brand and Product KPI scorecard.
• Design and run the team's operating cadences.
• Represent Media, Brand and Product in Praxis-wide planning.

Benefits

• Range: $120K to $155K based on experience and location.
• Comprehensive benefits including fully paid health insurance for families.
• 5% matching 401k.
• Flexible vacation policy.