[Hiring] Director of Growth Marketing @Peak Credit Union

Role Description

Owns Peak’s member-growth strategy and its execution across the full member lifecycle: awareness, acquisition, activation, onboarding, retention, and referral. Sets the growth roadmap across digital and offline channels, leads the growth marketing team, and partners with the SVP of Marketing & Internal Communications, Product team, and IT to build funnels, launch products, and grow membership and share of wallet. This is a measurement-driven role where success is defined by movement on a small set of growth metrics, not activity.

Remote role open to candidates residing in Washington (WA) or Oregon (OR). Travel is required.

This is an exempt position with standard business hours.

The target annual pay range for this position is $184,536 - $209,700. The full annual pay range is $167,760 - $251,640. Compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer of employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

Duties and Responsibilities

• Sets and executes the annual member-growth strategy across the full lifecycle, with quarterly priorities aligned to Peak’s goals.
• Owns and allocates the growth marketing budget, optimizing spend against return.
• Reports progress against growth targets to the SVP of Marketing & Internal Communications and leadership on a regular cadence.
• Plans, launches, and optimizes integrated campaigns across paid search, paid social by platform, SEO, display/retargeting, email, streaming, direct mail.
• Leads go-to-market for new products, features, rates, and offers, from positioning through channel execution.
• Builds and runs lifecycle and trigger programs (onboarding, cross-sell, win-back) that deepen member relationships and grow share of wallet.
• Defines, tracks, and reports the metrics that govern this role (e.g., net new members, CAC, cost per funded account, conversion rate, ROAS, share of wallet).
• Owns a continuous testing roadmap across creative, audience, offer, and channel, and scale what wins.
• Partners with the Marketing Analyst, Digital agency, and Business Intelligence to turn campaign and member data into decisions.
• Operates and improves Peak’s marketing technology stack: HubSpot Marketing, PowerBI, Microsoft Copilot, Google Analytics, and additional analytics and advertising platforms.
• Partners with IT and digital to maintain clean data flow, accurate attribution, and reliable campaign execution.
• Ensures all marketing meets credit-union advertising and lending compliance requirements (for example UDAAP, Reg DD, Reg Z, and NCUA advertising rules).
• Leads and develops a team of direct reports plus agency and contractor partners; sets goals, coaches, and builds a culture of experimentation and accountability.
• Collaborates across product, retail/branch, digital, and IT to deliver programs on time.
• All other duties as assigned.

Qualifications

• Bachelor's in Marketing, Business, Communications, a related field, or equivalent experience.
• A minimum of ten (10) years of marketing experience with a progression of increasing responsibility, including a minimum of five (5) years in management or leadership role owning growth, demand, or digital marketing strategy.
• Deep understanding of digital marketing and data analysis, with direct B2C acquisition experience.
• Proven ability to reduce acquisition costs and improve return on spend.

Preferred Qualifications

• Experience in a financial institution or other highly regulated environment preferred.

Knowledge, Skills, and Abilities

• Makes data-driven decisions and translates complex data into strategy.
• Full-funnel growth expertise across acquisition, lifecycle, and retention.
• Proficiency with marketing automation, CRM, and web analytics platforms.
• Command of paid and organic channels and the metrics behind each (CAC, ROAS, conversion rate, LTV).
• Budget management and the ability to calculate and improve ROI.
• Strong project management; runs multiple programs simultaneously.
• Excellent written and verbal communication and presentation skills.
• Working knowledge of credit-union and lending compliance requirements.
• Comfort with experimentation, testing design, and basic statistical reasoning.
• Hands-on proficiency and certifications with HubSpot Marketing, Google Ads, and Google Analytics preferred.
• Track record leading B2C digital acquisition at scale and managing creative or agency partners preferred.

Benefits

• This position is eligible for Full-Time Regular benefits.
• Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage.
• Includes an option for Medical, Dental, and Vision insurance to be paid at a 100% by company for the employee only coverage.
• Health Care FSA (HCFSA), Health Savings Account (HSA) with employer contributions, and Dependent Care FSA (DCFSA).
• Access to Life and AD&D insurance.
• Ability to enroll in our 401k plan.
• Accrual of 8 hours of vacation and 8 hours of sick leave, on a monthly basis.
• 11 paid holidays throughout the calendar year, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time.
• All benefits except 401k start the first of the month following date of hire.
• Employees become eligible to contribute to 401k on the first of the month following 60 days of employment.