[Hiring] Director of Digital Content @National Wildlife Federation

Role Description

To grow and sustain our digital footprint, we are seeking a Director of Digital Content to lead the strategy, creation, and management of the organization's digital presence across the National Wildlife Federation’s major organic web and social properties, including NWF.org, associated microsites, the NWF Blog, and the Federation’s flagship social media accounts. This senior role is responsible for developing a coherent content vision that advances organizational goals, deepens audience engagement, and strengthens the brand. This position oversees a team of content creators and collaborates closely with teams across fundraising, advocacy, communications, and technology.

The Director works closely with the Director of Digital Growth and Transformation, Director of Digital Fundraising and Engagement, and also coordinates closely with our Membership Program (offline fundraising) to ensure a cohesive donor experience and a full-funnel approach to supporter development. The position reports to the Associate Vice President for Digital Engagement who sets and oversees the organization’s digital strategy for fundraising, advocacy, marketing, and communications.

Qualifications

• 6+ years of experience in digital content, editorial, or content marketing roles at a large multi-faceted nonprofit organization, political campaigns or operations, an agency, or corporate setting
• Demonstrated success developing and executing multi-channel content strategies
• Strong writing, editing, and storytelling skills; able to communicate complex ideas accessibly
• Deep familiarity with major social media platforms and current best practices
• Experience with CMS platforms (e.g., WordPress, Drupal, or similar) and basic SEO principles
• Proficiency with web analytics tools (e.g., Google Analytics, Looker Studio) and social media management platforms
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Experience in a nonprofit, advocacy, or mission-driven organization
• Familiarity with email marketing platforms and how content strategy intersects with email and fundraising
• Working knowledge of paid social and content distribution strategies
• Experience with accessibility standards and inclusive content design
• Background in or exposure to digital fundraising or advocacy campaigns
• Passion for the preservation and protection of wildlife and wild places is highly desirable. Experience in environmental conservation a plus

Requirements

• Develop and execute a comprehensive digital content strategy across the federation’s web properties including NWF.org, related microsites, the federation’s blog, and flagship social media accounts.
• Lead a content creation team to develop social media content, blog posts, and website copy to support the Federation’s marketing, revenue, advocacy, and programmatic goals.
• Establish and maintain cohesive brand guidelines on web properties, ensuring consistency in tone, messaging, and visual identity across all digital channels, and deliver effective, audience-centric content.
• Build and manage an integrated editorial calendar across all digital channels.
• Collaborate with national, regional, and affiliate partners to support the Federation’s conservation priorities.
• Build effective working relationships across the Federation and serve as a knowledgeable and accessible resource about how web content and social media can support relevant outcomes.
• Analyze performance metrics and monitor progress toward goals, fine-tuning strategies as necessary.
• Evaluate the effectiveness of campaign strategies and use these insights to inform continuous improvement.
• Promote data-driven decision making.
• Partner closely with other leads on Digital Engagement, other teams in Development, and relevant teams across the organization to develop content that supports organizational goals.
• Perform other duties as assigned.

Benefits

• The salary range for this position is $85,000 to $100,000, commensurate with experience.
• Paid time off: Vacation that starts off at three weeks accrual based on a full-time schedule, unlimited wellbeing, and 11 holidays.
• Paid winter break between December 25 to January 1.
• Up to 16 weeks of fully paid Family and Medical Leave.
• Low-cost health, dental, and vision insurance options.
• Therapist available at no cost.
• Pet insurance and discount perk program.
• Annual wellbeing allowance.
• Retirement plan with immediate match and vesting.
• Annual year-end retirement contribution.
• Tuition Reimbursement.
• Adoption and Surrogacy assistance.
• Pet adoption stipend.
• Student Loan management.

Application

Applications will be reviewed on a rolling basis. Candidates should submit a cover letter and resume.

We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train, compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer.